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Michele Marzan

Michele Marzan
Michele Marzan is Chief Strategy Officer of MainAd – a global display and retargeting company. With a wealth of digital knowledge in brand transforming initiatives across the UK, U.S., Europe, EMEA and LATAM, Michele drives MainAd’s strategic growth, including product development, sales, team management, and marketing in luxury fashion, tourism, retail, electronics, and fin-tech. Michele is a member of IAB Italy Board of Directors where he supports the launch of initiatives applied to programmatic advertising and performance marketing.

Why Data is the Secret Weapon for DTC Brands

As many retail brands race to catch up with digitalization, direct to consumer (DTC) players are raking in the chips. The explosion of connected...

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