Maria Marinina

5 Ways for Small Retail Businesses to Drive Customer Loyalty

There is one common misconception that often deludes marketers: customer loyalty equals customer satisfaction. However, a satisfied customer may have positive recollections of shopping with a certain brand, yet they won’t be inclined to buy again. Loyalty starts when a customer returns to make...

Travel Forecasting: A New Role for Predictive Analytics

Competition in the travel industry is so fierce, even for small margins, that every dime counts and process improvements are implemented quickly. This approach makes technological adoption much quicker compared to other sectors, like healthcare and banking which have stricter rules. Predictive analytics deals...

6 Ways to Transform Computer Vision into Marketing Tools

Computer vision is here to revolutionize the way we interact with surrounding digital technology. In a few years, we can expect the mouse and keyboard to become obsolete and replaced by voice command and cameras. Experts from computer vision company InData Labs say this...

The Next Step in Customer Loyalty: Predictive Marketing

A good business will give their clients exactly what they asked for by implementing a state of the art search engine with all the necessary filters. A great business will employ a natural step forward and add an AI-powered recommendation engine, since, as Steve...

Big Data: The Key to Delivering Value to Customers

A successful marketing strategy is based on an accurate customer profile. Hence, marketers are always attempting to capture even the minutest details about their customers. A complete customer profile helps companies to design and improve their products and services in a way that best...

Omnichannel Marketing 2017: Trends to Watch For

Omnichannel marketing addresses the current trend in maximizing brand engagement and unifying the customer shopping experience. Marketing has evolved far beyond traditional channels to become part of a seamless process designed to move customers through the sales funnel no matter how they choose to...

The Marketer as Technologist

There is a misperception, especially among IT resources, that marketers are airheads that need to be provided data that only specialists, like data scientists, can provide. This ignores the fact that some marketers saw the possibilities of GIS and shopping basket data many years...

Getting Up Close and Personal: Beacons for Location-Based Marketing

In 2013, Apple introduced another digital disruptor to the marketplace – the beacon, a low-cost device with a broadcasting range of only a few metres, driven by the iBeacon protocol, supported by iOS. It is designed for indoor use to communicate with a customer's...

The Future of AI in Digital Marketing

Digital marketing faces a ton of daily challenges. Perpetual growth is what digital marketers aim at, as this is the only way their efforts can be justified - it has to support corporate growth. These challenges pressure digital marketers into the search for the...

5 Ways to Succeed at Customer Experience Maturity

Every company wants to achieve an excellent customer experience. Yet, if one looks at Forrester’s annual Customer Experience Index, one can see that very few companies are actually able to achieve the holy grail of high CX ratings. So, then, how can organizations start moving...

4 ingredients of higher sales through retail apps

As everyone is talking about digital transformation, retailers get their hands busy with unlocking omnichannel, the holy grail of business growth and competitiveness. For B2C brands, supporting the mobile channel becomes a necessity rather than a marketing fad (today, it drives more than 30%...

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