Maria Marinina

The Next Step in Customer Loyalty: Predictive Marketing

A good business will give their clients exactly what they asked for by implementing a state of the art search engine with all the...

Big Data: The Key to Delivering Value to Customers

A successful marketing strategy is based on an accurate customer profile. Hence, marketers are always attempting to capture even the minutest details about their...

Omnichannel Marketing 2017: Trends to Watch For

Omnichannel marketing addresses the current trend in maximizing brand engagement and unifying the customer shopping experience. Marketing has evolved far beyond traditional channels to...

The Marketer as Technologist

There is a misperception, especially among IT resources, that marketers are airheads that need to be provided data that only specialists, like data scientists,...

Getting Up Close and Personal: Beacons for Location-Based Marketing

In 2013, Apple introduced another digital disruptor to the marketplace – the beacon, a low-cost device with a broadcasting range of only a few...

The Future of AI in Digital Marketing

Digital marketing faces a ton of daily challenges. Perpetual growth is what digital marketers aim at, as this is the only way their efforts...

5 Ways to Succeed at Customer Experience Maturity

Every company wants to achieve an excellent customer experience. Yet, if one looks at Forrester’s annual Customer Experience Index, one can see that very...

4 ingredients of higher sales through retail apps

As everyone is talking about digital transformation, retailers get their hands busy with unlocking omnichannel, the holy grail of business growth and competitiveness. For...

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