Maria Marinina
Itransition
Maria Marinina is a digital marketing manager with over 10 years of experience. Maria's primary focus is to drive business growth through increased brand awareness and lead generation.
Blockchain is everywhere: keynote speeches at conferences, Google search, trending video, and even your favorite gym. But is this just hype, or investing in...
I love reaching out to customer support when I have a problem, which is not a common sentiment, as far as I know. Let...
There is one common misconception that often deludes marketers: customer loyalty equals customer satisfaction. However, a satisfied customer may have positive recollections of shopping...
Competition in the travel industry is so fierce, even for small margins, that every dime counts and process improvements are implemented quickly. This approach...
Computer vision is here to revolutionize the way we interact with surrounding digital technology. In a few years, we can expect the mouse and...
A good business will give their clients exactly what they asked for by implementing a state of the art search engine with all the...
A successful marketing strategy is based on an accurate customer profile. Hence, marketers are always attempting to capture even the minutest details about their...
Omnichannel marketing addresses the current trend in maximizing brand engagement and unifying the customer shopping experience. Marketing has evolved far beyond traditional channels to...
There is a misperception, especially among IT resources, that marketers are airheads that need to be provided data that only specialists, like data scientists,...
In 2013, Apple introduced another digital disruptor to the marketplace – the beacon, a low-cost device with a broadcasting range of only a few...
Digital marketing faces a ton of daily challenges. Perpetual growth is what digital marketers aim at, as this is the only way their efforts...
Every company wants to achieve an excellent customer experience. Yet, if one looks at Forrester’s annual Customer Experience Index, one can see that very...
As everyone is talking about digital transformation, retailers get their hands busy with unlocking omnichannel, the holy grail of business growth and competitiveness. For...