Carey Giudici
Carey Giudici
Betterwords for Business
Carey has a unique, high-energy approach to help small business owners, entrepreneurs and in-transition professionals make their Brand and content achieve superior results in the social media. He calls it "Ka-Ching Coaching" because the bottom line is always . . . your bottom line. He has developed marketing and training material for a Fortune 5 international corporation, a large public utility, the Embassy of Japan, the University of Washington, and many small businesses and entrepreneurs.
A Dozen Benefits of Brand-Driven Content
The hottest 20 Google search topics of September 23, 2010 included three related to a leading baby formula. Number one was “similac recall,” number 10...
Confessions of a Business Communication Coach
Business communication has never been as easy. Or as problematic. It was different just twenty years ago. The industrial age was about technique and process:…
Six Steps to the Heart of Business Success
Do you have a business? Then have a heart. 1. Clarify your core message, what makes you unique. Start every conversation with prospects and customers...
In The Age of Paradoxes
With our almost unlimited choices in social media and search engines, we always have at least two decent answers to every search, question or...
Marketing Snow to Eskimos
“He’s such a great salesperson,” the saying goes, “he could sell snow to an Eskimo.” But that might not be as hard as you’d think.…
Why SEO Doesn’t Work
Post-war American industrialists loved efficiency experts: men with stopwatches and clipboards, paid to find ways for a company to shave seconds–even minutes–off the time...
A Bridge From Industrial to Post-Industrial Communications
Any company planning to use social media in a systematic way to support customer service, sales, or any other business function needs every...
25 Reasons You Don’t Sell Snake Oil
1. You’re a leader because you offer everyone more value; snake oil salesmen think they know how to manipulate others. ...
Bend It Like Guy Kawasaki
World Cup fever and the game of soccer is in the headlines. It’s almost as popular as social media. But unlike Facebook, it comes...
Marketers, Ghosts and Memories
Only a few years ago, most of us believed our professional and corporate worlds were here to stay; institutions were permanent and immutable. Back then...
Timeless Art, Timeless Marketing
Great marketers and advertisers build memorable conversations with audiences. Their messages and images connect us to people, narratives and solutions . . . then...
Results, Yesterday
Not having enough time to take care of business isn’t your biggest problem. Neither is a lack of authority or decision making power. The real...
How I Coach An Amateur Writer
Dear ___, To be perfectly honest, I agree with your family and friends. Before the end of the first paragraph I recognized a born writer,...
How To Create A Tagline
I recently suggested an original tagline for a man who’s working with a home appraiser in Massachusetts. But he said he preferred “We value...
When Surfers Watch the Shore
Yesterday my favorite blogger, Seth Godin, shared a brilliant analogy about business success in the internet age. He says today’s successful people are like “surfers.”...
A Hunka Hunka Burnin’ Cellphone Love
Marketing, PR, journalism, community building, and social action. They’re coming soon . . . to the smartphone in your pocket. If illiterate Indian...
Mobile Marketing and Cloud Computing
Eric Bellman, WSJ Could this Indian farmer–a man without a toilet or tractor, just a cell phone–be your future customer or follower? You might be...
You Are What You Say
The Southern expression “Make yourself useful” has helped many people define who they are, and what they hold dear. And that’s just one example;...
Raising Good Consumers
Texas is one of six states that allow advertising on school buses; the others include Colorado, Arizona, Florida, Minnesota, and Tennessee. This seems a more...
50 First Steps to a Breakthrough
Did you know that anxiety is an expression of creativity? Why not get creative today? 1. Smile–your brain needs more endorphins and serotonin 2. Reorganize…