Luke Russell

Using CRM to Manage Without the Mystery

Many times in my career I have managed people. Sometimes small teams and sometimes large ones. I believe management, like most things...

Technology Is Not the Success Or Failure Of A Customer Relationship

My son is in the hospital this week, inpatient. In this situation we are the customer. It may be a specific industry...

Increasing User Adoption

I was recently asked what I believe drives a successful CRM implementation. Is it glitzy software? Is it solving a big problem...

If you want something to change in your business …

... then you have to change something in your business. I don't know how many times I am asked to implement CRM...

Does Customer Satisfaction Drive Loyalty?

The age-old question of whether or not higher customer satisfaction leads to superior economic returns raises it's head again as companies invest in CRM...

What do you sell? Features or Benefits?

Is there a difference between features and benefits? Many companies interchange these two words, and others that don't interchange them still do not have a...

Forecasting: business management tool, or colossal time waster?

As I consult with companies on forecasting and improving forecasting I am amazed by the complex formulas and difficulty that many organizations add into...

So you have a CRM software system, now what?

So you decided to make the plunge and implement CRM software, but it is not having the impact you thought it would, what can...

Lost Customers can Jump Start Your Sales!

As I am reviewing one of my latest webinars, "Transforming the service Department: 3 Insights into Achieving Happy, Profitable Customers Through Service," (http://www.resolvcrm.com/index.php/sharing-our-knowledge/seminars/transforming-service-with-crm-1)...

Back to the Basics

Due to the recent popularity of our new CRM webinar "What is CRM? And 10 Reasons why CEO's should be demanding it." I have...

Maximizing your usage of CRM software

So you decided to make the plunge and implement CRM software, but it is not having the impact you thought it would, what can...

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