Liesha Petrovich

Is Your Website Accessible to Disabled Customers?

How many aspects of our lives are now online? It’s how we shop, socialize, work and entertain ourselves. One study found that most folks spend at least 24 hours a day online. And that number is higher for those of us who also work or...

Monetizing Assets Without Annoying Our Customers

Money may not be the motivator for everything we do. Maybe we’re happiest creating the latest innovation, brokering a deal, supporting a worthy cause, or leading a workforce. But money is the lifeblood of any business, so our lofty aspirations don’t matter unless we...

Putting Customers First on Our Hardest Days

I’ve had some really bad days. That’s to be expected since I’ve run a business for over twenty years. We’ve had lost shipments, emergency surgeries, and ice storms that have knocked out power for days. I once had to finish a major sales event...

Leadership Qualities that Promote Customer-Centric Success

There are a thousand different ways to lead a company. Some leaders thrive in chaos, while others prefer to micromanage. There are leaders that seek out the spotlight and some try to keep a low profile. Whatever leadership style is adopted, all leaders must...

Simple Ways to Nudge Our Niche Into Action

It’s really noisy out there. In the 1970’s, we were exposed to an estimated 500 ads a day. Now, experts say we see up to 5,000 ads today. How is anyone supposed to see our carefully crafted content when everyone is trying to get...

The Power of Old Fashioned Business Relationships

This is what our society looks like. We’re all “connected” on Facebook, Instagram, and Twitter. We follow along with our friends and family’s latest antics and know their favorite meals, vacation spots, and what they watch on Netflix. We’ve convinced ourselves that following someone...

Building a Better “About Us” Page

Did you know a recent study showed that 52% of users said the first thing they check out on a new site is the About Us page? This makes perfect sense in the wacky world of eCommerce because we don’t get a chance to meet...

Why AI Will Soon Be Your New Small Business Partner

In 2015, LeadGenius cofounder Anand Kulkarni said: In just 10 years most salespeople's’ jobs will be replaced by artificial intelligence. In reply, Forbes’ Steve Olenski responded Salespeople are not going away. It’s the way that salespeople do sales today that will vanish. This key distinction…

Is Your Outdated Website Killing Your Sales?

People are superficial. In fact, a human's attention span is actually shorter than a goldfish. I wish I were making that up but I’m not. Apply these facts to your website and you only have seven seconds to grab your potential customer’s attention before...

Gently Guide Blog Readers into Your Sales Funnels

Some may believe the word gentle has no place in the crazy world of sales. Yet, it’s always been my belief that gentle selling is much more powerful than we understand. We live in the age of 5000-word sales pages and clickbait headlines like...

3 Tools to End Business Blog Blues

Do you love to read blog posts about a business’s new feature? How about their newest product? Are you excited to read a testimonial or user story? You may be interested in these things but do you really love reading about them? Are you eager...

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