Louis Foong

Interesting Infographics: What to Do When Leads Go Cold

We’ve all been there. You’ve been talking to a prospect, things seem promising, and then all of a sudden you’re getting nothing but radio silence. You really thought that you had that sale, and now you’re left scratching your head and trying to figure...

7 Habits of a Rock Star CMO

Musicians come and musicians go. Some are one-hit wonders and some become legends even in their own lifetime. Genres of music tend to hit varying levels of popularity; they evolve. Rock music is one genre which probably has as many fans as it has...

Interesting Infographics: Constructing the Perfect Lead Generation Form

We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find the approach that works best for your audience. But how many of us put that same level of attention and...

Taking Your Brand from “We know who they are” to “We know what they...

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon     As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. By putting the company’s logo on the world’s most famous club, Manchester United, Aon...

A 10-Point SLA for Sales and Marketing

Some things just don’t change. In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We see it and hear about it all the time. We have previously analyzed why sales people don’t follow up on the...

Interesting Infographics: How Marketing Can Contribute to Revenue Generation

When you’re on the lookout for a new TV (or smartphone, or laptop), your first step is probably to use Google to see what other people have to say about different brands or models, right? You’re not alone. Fleishman-Hillard reported in 2012 that 89%...

Top 10 Recommendations to Revitalize Your B2B Marketing

We are coming up to the last holiday weekend of a wonderful summer. The countdown for back-to-school has begun. Corporate team leaders can’t wait to get their teams back in full strength. Managers are gearing up for strategy meetings to make the last quarter...

25 Key B2B Content Marketing Stats

The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” This is good advice in general but can have specific relevance for business practices, which need to be...

Interesting Infographics: It’s All About The Leads

Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality and quantity are important when it comes to lead generation and management. You may have a stable full of leads...

7 Challenges Facing B2B Lead Generation and Ways to Optimize Them

On a recent business trip to Mauritius, I had the opportunity to play a few rounds of golf at the Tamarina Golf Club and Ile aux Cerfs Golf Club. The magical landscape between mountain and sea at the Tamarina was inspiring but I’ll save...

Interesting Infographics: Using Big Data to Generate Sales Ready Leads

This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $80k in sales and Google garners over two million search queries. Those aren’t small numbers. Every day,...

CMO Spotlight: “The best way to predict the future is to hack it”, says...

That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that the best way to predict the future is to create...

Interesting Infographics: Visual Content Drives Social Media Growth

It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. The science backs it up. People process images far faster than text –...

7 Essentials of Your B2B Customer Self-Service Strategy

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. Current research shows that, in 2014, this was 55% of the interactions.”   That is a prediction1 by analysts at Gartner, Inc. supported by statistical evidence of this...

Interesting Infographics: Getting Your Lead Generation Up to Par

This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Let’s tee off, and see if some of these insights can help your business get a hole-in-one. The infographic addresses the perceptions that 300 marketing,...

Interesting Infographics: The Science of Social Timing in Blogging

Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. You post it and then sit back and wait for the comments to roll in — and nothing happens. We’ve all been there. Getting...

The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations. Based on a quick survey within the group,...

Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)

We all curate our Facebook and LinkedIn feeds to reflect the way that we’d like the world to see and understand us. It would be silly to think that brand identity should work differently. Social media has re-shaped how we approach marketing and customer relationships....

B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right...

There’s a story I heard from the late Chet Holmes, Super Strategist of the Fortune 500 and author of the best-selling book, The Ultimate Sales Machine.  At one point, Chet used to head 9 divisions of a company for Charlie Munger, vice chairman of...

What’s Falling Between the Cracks in Your Lead Generation?

“Know thy Customer”—the First Commandment of effective marketing. And yet, for many of us, the process of getting to know the customer seems to be a continuous struggle. Where do you begin? What information will help your sales people with account mapping? Is your...

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