Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
Interesting Infographics: What to Do When Leads Go Cold
We’ve all been there. You’ve been talking to a prospect, things seem promising, and then all of a sudden you’re getting nothing but radio...
7 Habits of a Rock Star CMO
Musicians come and musicians go. Some are one-hit wonders and some become legends even in their own lifetime. Genres of music tend to hit...
Interesting Infographics: Constructing the Perfect Lead Generation Form
We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find...
Taking Your Brand from “We know who they are” to “We know what they do”
CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon As global CMO, Phil Clement has much to be proud of in terms...
A 10-Point SLA for Sales and Marketing
Some things just don’t change. In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We see...
Interesting Infographics: How Marketing Can Contribute to Revenue Generation
When you’re on the lookout for a new TV (or smartphone, or laptop), your first step is probably to use Google to see what...
Top 10 Recommendations to Revitalize Your B2B Marketing
We are coming up to the last holiday weekend of a wonderful summer. The countdown for back-to-school has begun. Corporate team leaders can’t wait...
25 Key B2B Content Marketing Stats
The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve...
Interesting Infographics: It’s All About The Leads
Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality...
7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
On a recent business trip to Mauritius, I had the opportunity to play a few rounds of golf at the Tamarina Golf Club and...
Interesting Infographics: Using Big Data to Generate Sales Ready Leads
This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute,...
CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media...
That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict...
Interesting Infographics: Visual Content Drives Social Media Growth
It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially...
7 Essentials of Your B2B Customer Self-Service Strategy
“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. Current research shows that, in 2014,...
Interesting Infographics: Getting Your Lead Generation Up to Par
This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Let’s tee off, and...
Interesting Infographics: The Science of Social Timing in Blogging
Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. You post it and...
The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in...
Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)
We all curate our Facebook and LinkedIn feeds to reflect the way that we’d like the world to see and understand us. It would...
B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
There’s a story I heard from the late Chet Holmes, Super Strategist of the Fortune 500 and author of the best-selling book, The Ultimate...
What’s Falling Between the Cracks in Your Lead Generation?
“Know thy Customer”—the First Commandment of effective marketing. And yet, for many of us, the process of getting to know the customer seems to...