Louis Foong

Interesting Infographics: How Digital Marketing Will Change This Year

The beginning of a new year always brings us a fresh crop of lists predicting what the newest trends or technologies will look like. Even if some of the predictions turn out to be inaccurate, it’s still fascinating to see how thought leaders envision...

21 Ways to Maximize Your Lead Generation

The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a pipe dream, there really are some proven strategies that can dramatically boost your rates with very little effort on your...

Interesting Infographics: Anatomy of Email Outreach

Gone are the days when marketing messages were chipped into stone or shouted by a town crier. These days, marketers have many ways to try to reach their target audiences, and sometimes it can be hard to know where to aim your efforts. The...

How User Generated Content Will Keep You Relevant

How would you feel if I told you that the best tactic to build up your brand’s relevance not only wouldn’t cost you a thing, but it wouldn’t even require you to do any work? Chances are, you’d laugh and think that I was...

Agile Marketing – A New OS for Marketing

If you’ve ever played a team sport, you know how valuable a fast and agile player can be. Agile players react quickly, out-manoeuvre competitors, and can sometimes pull off feats you didn’t know were possible. ‘Agile marketers’ have been getting a lot of buzz...

Top Ways to Attract Prospects Through Social Media

This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our bad habits. My resolution this year, at least in terms of this blog, is to keep offering valuable information about...

Interesting Infographics: 21 Ways to Maximize Your Lead Generation

The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a pipe dream, there really are some proven strategies that can dramatically boost your rates with very little effort on your...

Interesting Infographics: 2016’s Major Marketing Trends

Survival of the fittest is one of the laws of nature, and – no surprise – also applies to the business world. Being fit in the business world includes keeping up with major trends, particularly when it comes to new gadgets and technologies. These...

Top Ways to Attract Prospects

Happy new year, everyone!  January is always a time of reflection, when we make resolutions to build on our past successes and change our bad habits. My resolution this year, at least in terms of this blog, is to keep offering valuable information about...

Meet the 4 Groups Marketers Value Most

Millennials (aged 18-35) may be the current targets of various criticism in the media and beyond (and what new generation isn’t, really?), but they are also the prime targets of advertisers. Advertising Technology firm Turn found that advertisers are spending 500% more of their...

Reach the PEAC of Great Content

Every digital marketer is after the same thing – the elusive backlink, share, or retweet. Creating content that your audience wants to pass along to their own audiences is an art. Content needs to be engaging and has to provide some sort of value...

9 Killer Benefits of Account Based Marketing

I’ve spoken a lot on this blog about the importance of combining the skills and knowledge of sales and marketing departments in order to generate higher quality leads and boost conversion rates. This week’s infographic from Zoominfo talks about account based marketing, which targets specific...

Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. Not bad, right? Brand content can be a pretty powerful force.  But the metric that you should be thinking about is whether it...

Create Snackable Content for Your Mobile Customers

It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look at our phones at least a dozen times per day. With that in mind, it’s easy to see the importance...

How to Keep Your Customers’ Trust While Collecting and Learning From Their Data

Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms. While...

8 Ways to Improve Landing Page Optimization

While we’re not supposed to judge a book by its cover, the truth is that appearances matter. If your landing page isn’t appealing, then chances are you are not getting the lead conversions that you could be. The issue of your landing page may...

Your ROI is in the Mail

With all the focus on digital marketing these days, you’d be forgiven for assuming that snail mail has gone the way of the dodo. But don’t throw out your stamp collection just yet. This infographic from United Mail has some facts about the ongoing...

Interesting Infographics: The Difference Between Lead Generation and Pipeline Marketing

Which would you say is better, quantity or quality? Whether we’re talking about food, clothing, or leads, I’m going to come down on the side of quality. I’d rather have one high-quality bespoke suit than half-a-dozen cheap, polyester ones – and it’s better to...

Predictive Analytics Takes CMOs From Survive to Thrive

As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. The Farmer’s Almanac claims that it can predict the weather with 80% accuracy months in advance, based on...

Interesting Infographics: What’s Happening to B2B on Mobile?

Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything from the comfort of your own couch. Generally, when we...

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