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Louis Foong

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.

Interesting Infographics: How Digital Marketing Will Change This Year

The beginning of a new year always brings us a fresh crop of lists predicting what the newest trends or technologies will look like....

21 Ways to Maximize Your Lead Generation

The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a...

Interesting Infographics: Anatomy of Email Outreach

Gone are the days when marketing messages were chipped into stone or shouted by a town crier. These days, marketers have many ways to...

How User Generated Content Will Keep You Relevant

How would you feel if I told you that the best tactic to build up your brand’s relevance not only wouldn’t cost you a...

Agile Marketing – A New OS for Marketing

If you’ve ever played a team sport, you know how valuable a fast and agile player can be. Agile players react quickly, out-manoeuvre competitors,...

Top Ways to Attract Prospects Through Social Media

This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our...

Interesting Infographics: 21 Ways to Maximize Your Lead Generation

The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a...

Interesting Infographics: 2016’s Major Marketing Trends

Survival of the fittest is one of the laws of nature, and – no surprise – also applies to the business world. Being fit...

Top Ways to Attract Prospects

Happy new year, everyone!  January is always a time of reflection, when we make resolutions to build on our past successes and change our...

Meet the 4 Groups Marketers Value Most

Millennials (aged 18-35) may be the current targets of various criticism in the media and beyond (and what new generation isn’t, really?), but they...

Reach the PEAC of Great Content

Every digital marketer is after the same thing – the elusive backlink, share, or retweet. Creating content that your audience wants to pass along...

9 Killer Benefits of Account Based Marketing

I’ve spoken a lot on this blog about the importance of combining the skills and knowledge of sales and marketing departments in order to...

Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. Not bad, right?...

Create Snackable Content for Your Mobile Customers

It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look...

How to Keep Your Customers’ Trust While Collecting and Learning From Their Data

Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying...

8 Ways to Improve Landing Page Optimization

While we’re not supposed to judge a book by its cover, the truth is that appearances matter. If your landing page isn’t appealing, then...

Your ROI is in the Mail

With all the focus on digital marketing these days, you’d be forgiven for assuming that snail mail has gone the way of the dodo....

Interesting Infographics: The Difference Between Lead Generation and Pipeline Marketing

Which would you say is better, quantity or quality? Whether we’re talking about food, clothing, or leads, I’m going to come down on the...

Predictive Analytics Takes CMOs From Survive to Thrive

As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in...

Interesting Infographics: What’s Happening to B2B on Mobile?

Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is...

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