Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
The beginning of a new year always brings us a fresh crop of lists predicting what the newest trends or technologies will look like....
The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a...
Gone are the days when marketing messages were chipped into stone or shouted by a town crier. These days, marketers have many ways to...
How would you feel if I told you that the best tactic to build up your brand’s relevance not only wouldn’t cost you a...
If you’ve ever played a team sport, you know how valuable a fast and agile player can be. Agile players react quickly, out-manoeuvre competitors,...
This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our...
The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a...
Survival of the fittest is one of the laws of nature, and – no surprise – also applies to the business world. Being fit...
Happy new year, everyone! January is always a time of reflection, when we make resolutions to build on our past successes and change our...
Millennials (aged 18-35) may be the current targets of various criticism in the media and beyond (and what new generation isn’t, really?), but they...
Every digital marketer is after the same thing – the elusive backlink, share, or retweet. Creating content that your audience wants to pass along...
I’ve spoken a lot on this blog about the importance of combining the skills and knowledge of sales and marketing departments in order to...
If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. Not bad, right?...
It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look...
Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying...
While we’re not supposed to judge a book by its cover, the truth is that appearances matter. If your landing page isn’t appealing, then...
With all the focus on digital marketing these days, you’d be forgiven for assuming that snail mail has gone the way of the dodo....
Which would you say is better, quantity or quality? Whether we’re talking about food, clothing, or leads, I’m going to come down on the...
As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in...
Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is...