Louis Foong

Connecting the dots between lead generation, sales and CRM

Integrate lead generation, sales and CRM to gain higher returns For certain, I’m not a crystal gazer; but looking into the past? Sure, I’ve done...

Inside Sales Versus Outside Lead Qualification in B2B Marketing: A Needless Conflict

In a world where technology has made it possible to transact business remotely, many companies have found that a well managed inside tele-sales operation...

The Best Mailing List for B2B Lead Generation

When it comes to success in B2B lead generation, everybody knows that the mailing list is the most important ingredient in any campaign. A...

Connecting the Dots Between Lead Generation, Sales and CRM

Integrate lead generation, sales and CRM to gain higher returns For certain, I’m not a crystal gazer; but looking into the past? Sure, I’ve done...

Uniting Sales and Marketing Under One Umbrella

Almost everyone’s complaining that business is tough. But a closer analysis of the low sales volume experienced by many businesses today shows a strong...

Strategic Planning for Inbound Marketing

Inbound marketing must be integrated into the overall strategic plan In some of my recent blog posts I wrote about how planting a seed, turning...

Following inbound marketing trends enables adoption of best practices for lead generation

Inbound marketing is the strategic use of tools and techniques that draw the attention of a qualified target audience through relevant content and interactive...

Customer Referrals Act as CRM Catalysts across Social Media

Nurture existing customers in CRM with social media to get repeat and referral business One happy customer is worth a hundred (or more) in your...

Social Media Fuels the B2B Lead Lifecycle – CRM Update is Critical!

Social media plays an important role in the sales cycle, but keeping your CRM database is key No matter how many budget cuts your organization...

How Social Media Can Augment Your CRM Effectiveness

In my last post I introduced the subject about social media and CRM working together for B2B lead generation. Continuing in this series, here...

Social Media and CRM working together for better lead generation

At the recently concluded Internet Week in New York, the Advertising Research Foundation (ARF) hosted a panel discussion on social media and its impact...

Make Sales Leads a Privilege, Not a Right

Want to significantly increase your B2B lead conversion rates and get your salespeople to provide near 100 percent feedback on lead status? Then stop...

Overcoming Lengthening B2B Sales Cycles

Recent research from a number of sources confirms what all of us in demand generation have suspected for some time now: (1) In spite...

The Missing Link in Lead Qualification Systems: Sales

Demand generation marketers often spend countless hours designing and fine-tuning their lead handling systems. Complicated flow charts are created, lead questionnaire content is debated...

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