Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
Integrate lead generation, sales and CRM to gain higher returns For certain, I’m not a crystal gazer; but looking into the past? Sure, I’ve done...
In a world where technology has made it possible to transact business remotely, many companies have found that a well managed inside tele-sales operation...
When it comes to success in B2B lead generation, everybody knows that the mailing list is the most important ingredient in any campaign. A...
Integrate lead generation, sales and CRM to gain higher returns For certain, I’m not a crystal gazer; but looking into the past? Sure, I’ve done...
Almost everyone’s complaining that business is tough. But a closer analysis of the low sales volume experienced by many businesses today shows a strong...
Inbound marketing must be integrated into the overall strategic plan In some of my recent blog posts I wrote about how planting a seed, turning...
Inbound marketing is the strategic use of tools and techniques that draw the attention of a qualified target audience through relevant content and interactive...
Nurture existing customers in CRM with social media to get repeat and referral business One happy customer is worth a hundred (or more) in your...
Social media plays an important role in the sales cycle, but keeping your CRM database is key No matter how many budget cuts your organization...
In my last post I introduced the subject about social media and CRM working together for B2B lead generation. Continuing in this series, here...
At the recently concluded Internet Week in New York, the Advertising Research Foundation (ARF) hosted a panel discussion on social media and its impact...
Want to significantly increase your B2B lead conversion rates and get your salespeople to provide near 100 percent feedback on lead status? Then stop...
Recent research from a number of sources confirms what all of us in demand generation have suspected for some time now: (1) In spite...
Demand generation marketers often spend countless hours designing and fine-tuning their lead handling systems. Complicated flow charts are created, lead questionnaire content is debated...