Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
Avoid Meaningless Metrics – Monitor Quality Leads Instead
After my post last week, I got some comments from my knowledgeable friends holding very senior corporate positions – apparently they felt I was...
“1 in 3 B2B marketers worldwide report financial contribution metrics to senior management”
Marketing has traditionally been the first to be blamed when things don't quite work the way they should. Not much has changed in that...
Who’s Running Your Marketing?
It's not uncommon to see newbie, tech-savvy, social marketers display their impatience with the "grey brigade". It's equally common to see experienced, mature heads...
Vanilla Marketing Vs. Geo-targeting – What’s the “Scoop”
In a recent report, the CMO Council identifies the top 10 ways to create marketing ecosystem value. For sure, everything looks good on paper,...
Effectiveness of Social Media Marketing for B2B – The Debate Rages On
Popularity is a strange thing – whether it is a high visibility brand, a car, a pop star – as the popularity charts go...
Comparing Centralized vs. Decentralized Marketing – Finding Middle Ground
My post last week drew some crossfire between my friends in the C Suite and their senior marketing managers. I raised the question about...
Are Your Bean Counters Stifling Marketing Creativity?
A few months ago I posted on this blog about how and why small companies can think big. It's like the small, fast cars...
How to Build a ‘Fast and Furious’ Demand Generation Process
Honda Indy is coming up in Toronto at the end of this week (July 8-10, 2011); celebrating 25 years I believe. When it comes...
Marketing Automation WILL NOT Help You Make More Sales
When was the last time everything that was meant to, or should have happened from a marketing perspective, actually happen? Marketing automation vendors would...
Things they said at the B2B Demand Generation Summit
Throughout the SiriusDecisions Summit this year, the message of "sales and marketing alignment" resonated loud and clear. That, in fact, was the theme –...
Inbound Web Conversion
Jay Gaines (Twitter: @izjay), a Service Director with SiriusDecisions spoke about Website Conversion on Day 2 of the SiriusDecisions Summit this year. He talked...
Will Your Prospective Customers Cool Off for the Summer?
It's almost that time of the year when you hear the joyous cries of "school's out". Already, the backyards are scented with mixed aromas...
Prospects, Leads and Customers – Nail all Three with the Right Strategy
B2B companies face different buying cycles based on whether or not their product and/or services are a commodity or of a more structural nature....
When it comes to Effective Lead Generation
Remember the maze puzzles we did as kids? Or why go so far back – most of us use a GPS to navigate these...
Do People Provide False Contact Information Online? 69% of the time!
It's true! Landing pages and web forms can bring inaccurate information into your database. Landing pages are increasingly gaining ground as a popular online marketing...
Account Mapping and Intelligence – A waste of time or worth the effort?
Do it right or pay the price. In one of my earlier blog posts, I mentioned that the best list for any B2B marketer to...
Can a small company think ‘big’ when it comes to B2B lead generation?
- Yes! Provided the right factors are at play In a difficult economy smaller companies are the first to feel the pinch. Lack of a...
Evolution of Social Media for B2B Lead Generation
"Analytics is key" says Paul Dunay Social Media Expert "After 2 years of developing a strategy to deal with various types of social media conversations...
Social Media and B2B Lead Generation
A recent Survey by Hubspot, "The 2011 State of Inbound Marketing" offers statistics on the average cost per lead for Inbound vs. Outbound marketing...
10 Reasons NOT TO Use Social Media
I can see some of you raise your eyebrows as you read the title of this blog post. When every individual and every business...