Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
The Cost of Online v. Offline Lead Generation
What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their...
Interesting Infographics: The Potential of Social Media for B2B
Social media is the digital marketing tool with the potential to give you the most bang for your buck – and it doesn’t have...
Interesting Infographics: The State of Predictive Analytics
It’s good to know what your peers are doing, especially when it comes to new technologies and tactics. If it turns out that a...
Crafting the Perfect Social Posts – Part 2
If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit...
How to Create the Perfect Social Media Posts – Part 1
Powerful social media marketing techniques It can be challenging to scale up your company’s social media presence across a variety of networks since we know...
How Marketers Create and Consume Content
A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers...
How to Build a Cash Converting Marketing Funnel
Ask any business owner which resource they want to have more of, and they are almost guaranteed to tell you that they’d love to...
7 Tips for Getting More Responses to Your Emails
If there is a marketer on this planet that can boast a 100% response rate to their email marketing, I’d love to meet them...
How to Use Visual Collaboration at Each Stage of the Buying Cycle
Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search...
Learn From 6 Apps That Are Nailing Personalized Push
I’ve talked before in this blog about the power of personalization in B2B lead generation. Personalized marketing is tailored to an individual customer’s personal...
Interesting Infographics: 4 Customers that You Don’t Want!
I talk a lot on this blog about how to attract new customers – how to draw them in and nurture the relationship until it...
7 Steps to Brilliant B2B Marketing [Part 2]
This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week,...
7 Steps to Brilliant B2B Marketing [Part 1]
B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a...
Interesting Infographics: When and How to Update Your Social Media
Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a...
Secrets of Marketing Leaders
Modern marketing is a mix of math and magic – you need the insights drawn from Big Data, but you also need to be...
Interesting Infographics: Creating a Sustainable Marketing Strategy
A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to...
Interesting Infographics: The Strategies of Canada’s Marketing Leaders
It can often be an eye-opening experience to see the way that different people in your industry handle their work – what they focus...
Interesting Infographics: What Content Types Should You Create
Content marketing is both an art and a science – how, when, where, what, and to whom are all important questions when trying to...
Millennials Love User-Generated Content
In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require...
Interesting Infographics: Marketers Want S’More Technology
There are so many platforms and tools available for marketers right now that it can be hard to pinpoint which solutions your company should...