Louis Foong

The Cost of Online v. Offline Lead Generation

What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are differences that are worth learning! This infographic created by Salesforce takes...

Interesting Infographics: The Potential of Social Media for B2B

Social media is the digital marketing tool with the potential to give you the most bang for your buck – and it doesn’t have to cost you a cent. You already know the good that it can do for B2C companies, but what do...

Interesting Infographics: The State of Predictive Analytics

It’s good to know what your peers are doing, especially when it comes to new technologies and tactics. If it turns out that a hot new tool isn’t all that it’s cracked up to be, it’s better to find out before investing in it....

Crafting the Perfect Social Posts – Part 2

If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram,...

How to Create the Perfect Social Media Posts – Part 1

Powerful social media marketing techniques It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi-channel approach is always best. This infographic from myclever Agency takes the guesswork out...

How Marketers Create and Consume Content

A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we can learn a lot just by looking at our own...

How to Build a Cash Converting Marketing Funnel

Ask any business owner which resource they want to have more of, and they are almost guaranteed to tell you that they’d love to have more time or money. There are a lot of gadgets, apps, and processes currently being used that are designed...

7 Tips for Getting More Responses to Your Emails

If there is a marketer on this planet that can boast a 100% response rate to their email marketing, I’d love to meet them and ask them what their secret is. Because the truth is, it can be hard to get a lot of...

How to Use Visual Collaboration at Each Stage of the Buying Cycle

Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. In different phases of the...

Learn From 6 Apps That Are Nailing Personalized Push

I’ve talked before in this blog about the power of personalization in B2B lead generation. Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying cycle, using data analysis and digital technologies to craft timely...

Interesting Infographics: 4 Customers that You Don’t Want!

I talk a lot on this blog about how to attract new customers – how to draw them in and nurture the relationship until it is time to close the deal. I thought we could all use a smile this week, so today, just for...

7 Steps to Brilliant B2B Marketing [Part 2]

This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here.  This week’s infographic created by Smart Insights is a great primer on how to build...

7 Steps to Brilliant B2B Marketing [Part 1]

B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts....

Interesting Infographics: When and How to Update Your Social Media

Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a knack for getting the information that interests me on my...

Secrets of Marketing Leaders

Modern marketing is a mix of math and magic – you need the insights drawn from Big Data, but you also need to be able to connect with customers on a human level. It takes a special kind of talent to be able to...

Interesting Infographics: Creating a Sustainable Marketing Strategy

A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to do it better than other companies. Depending on your target...

Interesting Infographics: The Strategies of Canada’s Marketing Leaders

It can often be an eye-opening experience to see the way that different people in your industry handle their work – what they focus on, what they see as best practices, and how they measure their efforts. I thought that today, we might take...

Interesting Infographics: What Content Types Should You Create

Content marketing is both an art and a science – how, when, where, what, and to whom are all important questions when trying to figure out what type of content to create. Once you figure out those basics, you still need to figure out...

Millennials Love User-Generated Content

In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics. Millennials don’t respond to traditional media in the same way that other groups do....

Interesting Infographics: Marketers Want S’More Technology

There are so many platforms and tools available for marketers right now that it can be hard to pinpoint which solutions your company should be investing in. Looking at what other companies are doing can be a big help when it comes to narrowing...

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