Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
source: photodune.net As a demand generation advisor and lead generation consultant, I meet and get to know closely, so many CMOs, especially in the B2B...
If you know me or have worked with The ALEA Group, you know we are focused on results. We continually strive to provide world...
source: photodune.net You know, back in 2010, when the Ford Motor Company announced their social media campaign for the new Fiesta, I knew this was...
Is Your CEO "Drinking from the Fire Hose"? Source: photodune IBM's fifth biennial Global CEO Study involved interviews with 1709 CEOs across 18 industries (B2C…
Are you a raving fan of a business? Have you ever had an outstanding customer experience? Following my post on The 3 Magic Words...
From Slumdog Millionaire to the Isles of Wonder at the 2012 London Olympics Opening Ceremony, film producer Danny Boyle has yet again delivered an...
—R.I.P. Stephen Covey The world bid farewell to one of the most influential management authors of our time—R.I.P. Stephen Covey. Among Time magazine's "25 Most...
For years, we have adhered to what we call a universal definition of a lead for effective lead generation whether B2B or B2C. Even...
Refining your lead generation process for greater ROI is an ongoing process for all businesses. It is interesting that most of the infographics...
Lessons from the World of Champagne You know why I keep finding connections between marketing and gourmet wining and dining? Because they both aim at...
I have just returned from a two week culinary tour in Paris, France with a buddy of mine. He is the CEO of a...
I recently discussed the question "Who is winning between traditional and digital marketing" , so I thought it would be appropriate to highlight some...
Maenam – An authentic, world-class Thai restaurant in Vancouver from Chef Angus An Thai cuisine is one of my favourites. When you visit a Thai...
There seems to be this philosophical discussion going on in the world of B2B marketing. Who's winning the battle between traditional and digital marketing?...
I'm starting this post with some musing…pardon me if I sound esoteric, but you'll see the point I'm making here. I saw a blue feather...
Following my post on B2B Marketers craving the adrenaline rush of social media, here are three interesting infographics to further explore how effective B2B...
There's More to be Gained from ENGAGEMENT than there is from DISTRIBUTION! The smell of hot wheels, the rubber hits the road; crowds are cheering,...
A Checklist for B2B Blogging Etiquette Summer Solstice is 19 days away but the sizzle of BBQs started a few weeks ago. To most people,...
As I was discussing Pinterest yesterday, I thought it would be a good idea to share three interesting infographics I found that help provide...
Fans of the latest social media darling, Pinterest, swear that the social sharing site is great for individuals and businesses alike. The retail market...
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