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Louis Foong

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.

The Top Ten CMO Personality Types – Which One Is Your CMO?

source: photodune.net As a demand generation advisor and lead generation consultant, I meet and get to know closely, so many CMOs, especially in the B2B...

Interesting Infographics: How Productive Are You?

If you know me or have worked with The ALEA Group, you know we are focused on results. We continually strive to provide world...

What’s All this Hocus-Pocus About Social Media? Where Are the REAL Marketers?

source: photodune.net You know, back in 2010, when the Ford Motor Company announced their social media campaign for the new Fiesta, I knew this was...

More than 1700 CEOs in 64 Countries are Fumbling in the Dark with Social Media [INFOGRAPHIC]

Is Your CEO "Drinking from the Fire Hose"? Source: photodune IBM's fifth biennial Global CEO Study involved interviews with 1709 CEOs across 18 industries (B2C…

Interesting Infographics: Customer and Client Experience

Are you a raving fan of a business? Have you ever had an outstanding customer experience? Following my post on The 3 Magic Words...

The 3 Magic Words of Customer Experience – Positive. Delightful. Exclusive.

From Slumdog Millionaire to the Isles of Wonder at the 2012 London Olympics Opening Ceremony, film producer Danny Boyle has yet again delivered an...

Highly Effective B2B Lead Generation Habits

—R.I.P. Stephen Covey The world bid farewell to one of the most influential management authors of our time—R.I.P. Stephen Covey. Among Time magazine's "25 Most...

A Universal Definition of a Lead [Infographic]

For years, we have adhered to what we call a universal definition of a lead for effective lead generation whether B2B or B2C. Even...

Interesting Infographics: Return on Investment (ROI)

Refining your lead generation process for greater ROI is an ongoing process for all businesses. It is interesting that most of the infographics...

How to Refine Your Lead Generation Process for Greater ROI

Lessons from the World of Champagne You know why I keep finding connections between marketing and gourmet wining and dining? Because they both aim at...

B2B Demand Generation Using Reverse Engineering Marketing — How to Manage Perceptions and Communicate Value

I have just returned from a two week culinary tour in Paris, France with a buddy of mine. He is the CEO of a...

Interesting Infographics: Marketing Comparisons

I recently discussed the question "Who is winning between traditional and digital marketing" , so I thought it would be appropriate to highlight some...

B2B Lead Generation–Creating a Tasting Menu

Maenam – An authentic, world-class Thai restaurant in Vancouver from Chef Angus An Thai cuisine is one of my favourites. When you visit a Thai...

Who’s Winning Between Traditional and Digital Marketing?

There seems to be this philosophical discussion going on in the world of B2B marketing. Who's winning the battle between traditional and digital marketing?...

Frustrated with Social Media? Then Do Something About It!

I'm starting this post with some musing…pardon me if I sound esoteric, but you'll see the point I'm making here. I saw a blue feather...

Interesting Infographics: B2B Social Media

Following my post on B2B Marketers craving the adrenaline rush of social media, here are three interesting infographics to further explore how effective B2B...

Why Are B2B Marketers Craving the Adrenaline Rush of Social Media?

There's More to be Gained from ENGAGEMENT than there is from DISTRIBUTION! The smell of hot wheels, the rubber hits the road; crowds are cheering,...

If You Can’t Play the Perfect Host, Why Post?

A Checklist for B2B Blogging Etiquette Summer Solstice is 19 days away but the sizzle of BBQs started a few weeks ago. To most people,...

Interesting Infographics: Pinterest

As I was discussing Pinterest yesterday, I thought it would be a good idea to share three interesting infographics I found that help provide...

Is Pinterest Headed Towards Becoming Pin-Disinterest for B2B?

Fans of the latest social media darling, Pinterest, swear that the social sharing site is great for individuals and businesses alike. The retail market...

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