Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
Interesting Infographics: Lead Generation Principles
The infographics featured this week nicely summarize some of the basic of B2B lead generation. The first is the B2B Lead Generation Manifesto, created...
Can Social Media Innovation Enhance Lead Generation?
Let's Evaluate These 2 Case Studies… As B2B marketers, we are still searching and struggling to find ways that will make our social media efforts...
Truth Or Dare–Will Social Media Leave You Naked?
We have heard many different sentiments about it—"social media is so freaking hard", "social media is making you sick", more than 1700 CEOs are...
Interesting Infographics: Going Viral Part 2
As I discussed yesterday, there are many different types of content but video is the medium that comes to mind when we think...
Interesting Infographics: Going Viral Part 1
Even though I do not advocate spike marketing, the concept of viral content continues to be intriguing to B2B marketers. Beyond the fact...
13 B2B Lead Generation Mistakes You’ve Made–So What Can You Do Now?
When you return after a fairly long time away from the office, there's always a lot of catching up to do. I like to...
6 Key Factors Influencing B2B Marketing in the New Digital Economy
I have just returned from Egypt and it's no surprise that I am in AWE of the pyramids—that's the only way to describe this...
Interesting Infographics: B2B Social Media Part 1
When it comes to incorporating social media into your B2B Demand Generation strategy, the emphasis tends to be, and should be, on content marketing....
Interesting Infographics: B2B Social Media Part 2 – is social media making you sick?
Cold and flu season may have started but have you heard about "The Social Sickness" that some people may be suffering from? Marketo has...
B2B Buyer Behaviour–Reflections on A Dozen Insights
The Impact of Economic Uncertainty, Increased Appetite for Information and Social Media: Analyzed in the BUYERsphere Report 2012 I'd like to start this post by...
Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth
Used with permission under licence from Shutterstock. After my recent post about social media being "so freaking hard", I've had questions from clients and peers...
Interesting Infographics: Marketing in the Cloud Part 2
Is the cloud here to stay? How will it develop and affect your industry in the next 5 years? Axway has published an Infographic...
Is it Time to Hire a Chief Social Media Officer?
Look Beyond the Digital Natives—Find the Customer-Centric Eccentric "Our social media strategy is failing and we are not quite sure why. We think it's time...
Interesting Infographics: Marketing in the Cloud Part 1
Thank you to everyone who has been following this feature on my blog – I appreciate all of your comments. One common comment is...
Social Media is So “Freaking Hard”!
image credit: shutterstock I was told that this past week was "Social Media Week". My spontaneous response was, "Oh really, where?" I'm sorry, but I...
$100+ Billion Market for Public Cloud Services
image credit: Shutterstock It's Time B2B Marketing Steps Out of the Box and On to the Cloud—Up, Up and Away! There are no more "ifs"…
Questions to Ask Your Social Media Consultant – and the answers you don’t want to hear!
My "billboard" last week got a fair share of attention—it caught the eye of some readers who had assumed I am a social media...
Interesting Infographics: The CMO
We have been discussing CMO's and the role of CMO's recently so I thought it would be timely to examine some Infographics for...
B2B Content Marketing: See Cisco’s Successful Approach
There's No Telling What Storytelling Can Do! A recent survey of LinkedIn members within the B2B Technology Marketing Community showed that case studies are the...
B2B Marketing Innovation: How to Create Value for Customers, Build Engagement Online and Be Creative with Content
Used with permission under licence from Photodune Most mid-level managers of B2B organizations know what they expect to hear from the C-Suite in a run...