Lori Wagoner is a marketing researcher and strategist who works with small businesses and organizations to help them gain online visibility. Feel free to strike up a conversation on Twitter @loridwagoner.
For centuries, brick-and-mortar stores were able to constantly to refine their approach to giving customers what they need. It got to the point where...
Influencer marketing is one of the most effective strategies in the marketing mix. In fact, a joint study conducted by TapInfluence and Nielsen Catalina...
“Never confuse education with intelligence.” – Author unknown Also, never confuse big data with business intelligence; it is only when big data and business intelligence…
Sales force automation can be redundant and tedious. For sales departments, targets are often quantitative – dollar figures, new leads percentage and conversions. For...
As more and more traditional entrepreneurs are heading online, getting e-commerce success is becoming a major challenge. There are around 12-24 million online stores...
The Internet has developed new delivery channels for businesses to better reach customers and generate more sales. Online retail, for example, has come a...
If you are using inbound marketing for marketing your business, you are on the right track. According to HubSpot’s State of Inbound Marketing Report...
There are just way too many people looking for ideas, inspiration, and ways to start an ecommerce store. Ecommerce has passed the multi-billion dollar mark...
Businesses are now publishers. They are expected to blog and get on social media. Businesses should participate, share, and contribute to online communities, they...