McKay Allen

Study: What is The #1 Factor When a Business Chooses an Agency?

In October of 2013 BrightLocal and ChamberofCommerce.com produced a study about small businesses and marketing. We've written 3 blogs this week about the study! One...

Study: 32% of SMBs Spend Less Than $100/Month on Marketing

A study published today by ChamberofCommerce.com and BrightLocal is, perhaps, the most wide-ranging and specific study on small business marketing, well, ever. It reveals,...

The Friday Marketing RANT: Don’t Be a Freaking Baby With Your Email List

This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. The idea is simple: we're going to rant about...

4 Steps to a Hunger Games Marketing Budget

In case you're utterly unaware of upcoming pop culture or cinematic events, the second installment in the Hunger Games franchise comes out next Friday....

4 Reasons Agencies Should Bill on a Pay Per Call Basis

Pay Per Call is the single fastest growing segment of the lead gen space. Affiliate marketers are turning to pay per call as a...

Every Marketer Should Watch This TED Talk

I like TED Talks. The ideas shared in TED Talks are incredibly powerful. One such TED Talk was given by Simon Sinek. The talk...

2 Metrics Missing from Your PPC Report

I read a great article recently on Search Engine Watch by Noran El-Shinnaway. The article lists 13 metrics that every PPC report should include....

Why Do So Many Marketers Fail at Lead Gen?

Every marketer is concerned about one thing above all else: generating enough high quality leads. This is the concern that keeps marketers up at...

Yikes…Forrester Says ‘Don’t Dedicate a Paid Ad Budget for Facebook’

In a study published earlier this week, Forrester says that digital marketers should avoid buying Facebook advertising. To quote: "Facebook is failing marketers. While...

6 Sales Analytics You Should Be Measuring

Many of our clients envisioned Conversation Analytics, primarily, as a way for marketers to extract conversion data, lead score data, and sales readiness data....

Google Research: The 4 Verticals that Get the Most Mobile Calls

Last week we wrote about the Google study that discussed a deluge of mobile phone calls. Turns out that 70% of mobile searchers...

Staggering New Data from Google: 70% of Mobile Searchers Call

It has long been thought (for the last 12-18 months) that 50% of mobile searchers called businesses as a result of their search. Turns...

What Does the Twitter IPO Mean for Marketers?

Word is circulating on Wall Street that Twitter is going public. This isn't entirely surprising. But it is a BIG deal. Obviously, some investors...

Google, NOT PROVIDED Keywords, and the End of Keyword Call Tracking?

In case you've been living under a rock, you likely know that Google is no longer going to be providing organic keyword data. ...

Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With...

Today I was reviewing a great Hubspot presentation about B2B lead gen. One of the slides just JUMPED off the page. It had a...

How Will YOUR Website Be Impacted By Google’s #Hummingbird Update?

The short answer to the question is that 90% of worldwide search queries will be impacted by Hummingbird. That's according to Google itself. This...

Conversion Rate How-To: Call Tracking and Google Analytics

The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a 'blind spot' for...

Uhh…So It Looks Like Google Stopped Providing Organic Keyword Data

A pretty disturbing article just dropped on Search Engine Journal just a little while ago. The title of the article says it all: Has...

3 Non-Email Ways to Nurture a Lead

Lead nurturing has traditionally been about email marketing. Even so-called marketing automation platforms are really just fancy email marketing platforms. They're automated email tools....

72% of Users Say They Trust Yelp ‘As Much’ as Their Own Friends

So...apparently people trust Yelp. Like, a lot. A new study published on WebProNews shows that consumers that use Yelp believe that Yelp reviews are...

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