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Lisa Abbott

Lisa Abbott
Lisa is the former Vice President of Marketing at Wootric, now InMoment. She brings a passion for the customer experience to brand building, and led marketing and customer research teams at Kraft Heinz and HanesBrands. An advocate for digital transformation, Lisa is the editor of the ebook “CX for Every Stage: How to scale your Voice of Customer program from Startup to Enterprise.” Attracting ideal customers and guiding them to success and advocacy is marketing nirvana for her.

Customer Retention in a Time of Crisis: 10 Action Steps for SaaS Companies

As financial markets slide and a pandemic spreads across the globe, every company is scrambling to respond to quickly changing circumstances. Planned investments that...

How Three CX Leaders are using Customer Effort Score to Improve Retention

Customer Effort Score has gained ground as a CX metric for good reason. Research indicates that when evaluating customer interactions with a product...

Scaling a CX Program? Start with the Hustle.

In this age of the customer, businesses need a rigorous customer feedback program to help understand and improve experiences. But we all know that...

These Voice of Customer Tech Trends are Helping CX Champions Succeed

As a customer experience champion, you are at the forefront of the battle to make experience your company’s competitive edge. You listen to the...

If Your Net Promoter Score (NPS) is Flatlining, Double-Down with Data

NPS is the wildly popular customer loyalty metric that is used by Fortune 500 companies and startups alike to building customer centricity. It is...

Five Prerequisites for Adopting AI to Improve CX

The latest trend in today’s data-centric world is machine learning and artificial intelligence, and AI is looking like the go-to technology and buzz for...

The CX Tipping Point: Five Reasons to Use Text and Sentiment Analytics

The potential for machine learning to elevate the customer experience has everyone buzzing. But AI-powered text and sentiment analysis of customer comments may not...

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