Linda Taylor

How to Use Customer Journey Mapping for Impressive Customer Experience?

Image Source Customer Journey Mapping is a pictorial representation of path a customer follows after coming in contact with a company. The diagramming technique captures the multiple interactions customers make with businesses at varied touch-points. Such in-depth mapping allows enterprises to visualize the buyer’s...

Reinvent Customer Experience as a Marketing Strategy!

A study by Temkin Group revealed, “65% of buyers believe a positive experience with an enterprise is more influential than great advertising”. Numerous other studies suggest that customers now consider user-experience as a key differentiator between the brands. With every enterprise diverting investment towards...

7 Reasons Why You Should Invest More in Customer Experience

Danny has been a regular visitor to the coffee shop located just a mile away from his home. There would hardly be any weekend when he would think twice before visiting this shop. But not anymore! The service staff of the shop has turned...

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