Linda Deeken

Why the Best Innovations Are Grounded in the Small ‘I’ Not the Big ‘I’

A recent HBR article reinforced a trend I’ve been seeing myself … that from companies large and small businesses are obsessed with ‘ideas’. Big ‘ah ha’s, something truly transformational! It’s big and brand new, or its meaningless and a distraction from getting...

The Life-Changing Magic of Tidying Up is Not Just for the Home

Marie Kondo’s topic of The Life Changing Magic of Tidying Up has been of considerable interest for several years now, and has reached a fevered pitch recently with the Netflix series under the same. The concept has clearly resonated with (and against) many...

Competing on the Currency of Joy … It’s Not just for Millennials Anymore

Nielsen recently released a report in which the continued decline of at home cooking was brought to the forefront. This finding is mirrored by a report from several years ago, which found that for the first time away from home spending on food...

New Posts