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John D. Leavy

John D. Leavy
John D. Leavy is the founder of InPlainSite Marketing, a leader in developing and delivering digital marketing strategies. John consults and presents to Fortune 100 and 500 companies. He specializes in helping businesses understand and leverage emerging web and social media technologies. He is the author of Outcome-Based Marketing: New Rules for Marketing on the Web (Entrepreneur Press) and a regular contributor to leading publications and blogs.

Getting Inside Your Client’s Head and Staying There

It takes a lot of effort, time and money to land a new client. The process can be downright painful at times. It’s interesting...

What Makes a Good Salesperson Great?

Everyone would agree that selling, especially when “you” are the product or service such as in consulting, could be difficult and trying at times....

The 90-day Marketing Plan: Building a Marketing Dashboard

Let’s build our marketing dashboard in EXCEL just like last time when we constructed a marketing schedule that way we can share information between...

The 90-day Marketing Plan: Building a Marketing Launch Schedule

I built my launch schedule in EXCEL. I’m sure it could exist in several other formats as well. Here’s a snapshot of the first...

The 90-day Marketing Plan: Deciding on Your Target Audiences

Let’s not make a major mistake many businesses do when launching a marketing campaign. They treat everyone the same. Whether the recipients are past...

The 90-day Marketing Plan: Choosing Marketing Materials That Land New Clients

In our next installment of the 90-day Marketing Plan we’ll look at the different ways to send out your marketing message. If you missed...

The 90-day Marketing Plan: Turning Marketing Goals into Measureable Metrics

In the first installment of our 90-day Marketing Plan we discussed choosing a dollar number to chase. In that example we talked about increasing...

The 90-day Marketing Plan: Developing Realistic, Attainable Marketing Goals

If we don’t take the time to come up with goals, we’ll never know if we reach our destination or ended up some place...

How Do I Hit A Home Run?

When our kids were young the whole family was immersed in America’s pastime—baseball. Over those ten years, I coached dozens of Cooperstown wannabes. What...

Are You Listening For Your Prospect’s “Have To”?

Most times, people do things when they have to. Why do we change a car’s oil when the odometer clocks another 3,000 miles, pay...

3 Tips to Increase Your Revenue in 2014

Tip #1: Determine To Deliver More Value—Then Do It! Are customers leaving voice mails on the customer support lines, unanswered emails pilling up in company...

Are You Asking the Right Questions?

Why is it that some of us become dumbfounded or suffer a momentary case of dry mouth when asking prospects questions during an initial...

What Are Your Company’s Growth Engines?

A trusted friend once looked over my shoulder and asked me if what I was doing would help grow the company? I still reflect...

Setting Your Marketing Goals for 2014

As this year comes to a close and the New Year appears on the horizon. We're all thinking of making 2014 and better year....

Vanity Metrics Verses Actionable Numbers

Here's a scary question not many companies will fess up to: Will gut feelings or hard and fast numbers drive next year's marketing budget?...

Are You Making Something Nobody Wants?

This article starts out with a confession and a wound not yet completely healed. About two years ago I decided to build a learning...

5 Winning Ingredients of a Killer Blog

This year is coming to a close and next year is just over the horizon. It's time to start retooling the company's blog to...

The Competition Cannot Steal A Company’s Culture

The competition may sign up to attend your company webinars, listen to the podcasts, download the website resources and swipe the marketing materials at...

Casting a Large Net Improves the Catch

The Internet poses the perfect opportunity to cast a large net when looking to improve a business' lead generation. Companies can launch websites, put...

How To Insure Your Next Email Campaign Is A Disastrous Flop

We can all agree that poor results are much easier to achieve the positive ones. It just takes less planning, less thought, less effort,...

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