Laurence Ainsworth
Laurence Ainsworth
Laurence Ainsworth founded Exigent Consulting in 2002 and since then has performed a number of successful turnaround more recently he has worked with businesses to utilise Social Marketing to drive sales performance, customer loyalty and brand recognition. He is skilled at working with, and getting the most from, owner managers.
The 4 Options to Increase Sales Revenues
There four only four ways to increase a company's revenues. They are: Acquire another company Find new customers to buy from you Get existing clients…
The Lasting Effects of Quality
I wanted to use two stories the show how different views towards providing quality product or service can leave a lasting impression on your...
Are Social Media Businesses Viable?
My thoughts recently have been about the business model for many if not most of the major Social Media infrastructure sites around today. The...
Sales Success: Think like a Businessman not a Salesman
Whilst working with a client recently, I realised how important it is to get their sales team to think as business people and not...
Do you want a Business or a Job?
This may seem an odd sort of question to ask someone who’s looking to start up a new business but it is a very...
What social networking sites other than Twitter do you use the most?
Given the rapidly changing landscape with social networks I set up a polls to ask the Twitter community a simple question. What social networking...
Taking Your Business to the Gym-How to be successful: Give your customers what they want -Positioning
Giving your customer what they want requires business owners to understand to which type of customer they are selling; this is called positioning. Positioning...
3 Steps to Successful Sales Forecasting
In most businesses this (the 4th) quarter is the busiest and much sales effort is focused on getting the best results from these critical...
Can Twitter Work for the Smaller Business?
When I started using Twitter I had two objectives. One was to see how Twitter functions as a social media marketplace and the other...
Twitter for Beginners
I have recently started to use Twitter, and being a relative novice with blogs, I wanted to see how easy it was to use...
How Recessions Explode Sales Metrics
I have often read, and have heard many a pundit declaring that in a recession you must reduce your marketing spend. Based on...
A Recession Provides Opportunities as Well as Challenges
Many small business owners are experiencing a downturn for the first time; and what a downturn to start! Nevertheless there are a few simple...