Lauren Carlson
Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. She has a background in the music industry, and when she isn't writing about software, you can find her running at Town Lake and singing at local venues. She is a graduate of the University of Texas with a bachelor's degree in journalism. Follow her on Twitter @crmadvice
In the B2B marketing world, we are increasingly more focused on measurement. Leads, click-throughs, likes, etc., are all important data points that marketers are...
Within the enterprise, gamification - the process of adding gaming elements to a non-gaming activity to encourage action and participation - has gone from...
Here is the reality marketers face today: reduced budgets, fewer resources and hardened C-level execs who are unlikely to invest in any new technology....
Check out this infographic from InsideView: http://cdn.insideview.com/images/social-media-infographic.png. It illustrates the growth of social media usage in the B2B space. Though the data is, well,...
One the reasons the world of enterprise software is so interesting is that it is continually evolving. This quote from Box.com CEO Aaron Levie...
One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion...
When I attended CRM Evolution 2011 in August, it was clear the social media was all anyone could think about. We are at a...
Many people, if given the chance to do something over again, would take it. It is almost certain that with more insight, you could...
The numbers don't lie: B2B organizations are reporting a 10 percent loss in yearly revenue due to lack of marketing and sales alignment. Why...
Many small businesses need a way to manage prospects, especially during periods of growth. Customer relationship management (CRM) software is a great tool for...
Traditional CRM systems were relegated to the large enterprise space due to cost, maintenance and overall risk invovled. But times have changed. Today's CRM...
In an increasingly mobile business world, professionals operate day-to-day on their mobile devices. Because of this, vendors have worked to develop the best apps...
Ten years ago, the cloud was this mysterious entity that existed in the ether and supposedly held important data. Skepticism abounded. Today, we see...
If you are still under the veiled assumption that launching a marketing automation program is simple, it's time to wake up and get with...
There has been a lot of buzz about Apple's latest brainchild, the iCloud. The purpose of the iCloud is to bring your information together...
I can't help but take notice of the recent string of cloud failures we've been hearing about this year. Blogger went down for about...
Salesforce.com is the recognized 800-pound gorilla in cloud CRM software. However, while they may own "CRM" on the stock exchange, they do not own...
Marketing automation software is still considered a relative newcomer in the enterprise software space. However, there are new entrants popping up regularly, leading to...
In the world of enterprise software, we just love three-letter acronyms. The latest one of note is RPM or Revenue Performance Management. RPM refers...
When was the last time you read a whitepaper that added real value to your research process? I'm racking my brain and finding it...