Jeff Raymond

Executive Assessment – Five Keys for Measuring B2B Marketing ROI and Performance

Getty Images Objectively understanding the effectiveness and ROI of their marketing efforts is a common pain point for B2B leaders. The negative nodes of this challenge surface in a variety of ways, from executives voicing feelings-based qualitative generalizations of “I don’t think that we’re...

4 Ways to Elevate Your Brand by Improving Customer Experience

Getty Images By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator (Walker study). Is your organization treating the customer experience with that level of importance? To customers and prospects, your brand is not merely a logo, color…

New Posts