Jeff Raymond

Executive Assessment – Five Keys for Measuring B2B Marketing ROI and Performance

Getty Images Objectively understanding the effectiveness and ROI of their marketing efforts is a common pain point for B2B leaders. The negative nodes of...

4 Ways to Elevate Your Brand by Improving Customer Experience

Getty Images By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator (Walker study). Is your organization treating...

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