Larry Alton

The Foundation for Customer Acquisition

Quick! What’s the key to running a successful business? Most people hesitate before answering this question correctly. After all, is there really one single key to success? While there may not be one particular driving factor, some aspects are clearly more important than others. Think…

How Personalization as a Service is Changing E-Commerce

It’s well known that Amazon has worn the crown of the e-commerce kingdom for a long time, but have you ever wondered what “secret strategy” the company might have employed to earn it? Though many factors have contributed to Amazon’s success, one of the...

Marriott’s New Social Media Approach: Innovative or Out of Touch?

According to GetResponse blogger Kerry Butters, social media is an important resource for companies who hope to build their online reputations. By working with reputation management firms, companies who already have a solid social media strategy enjoy many benefits, from increased online presence and...

Personal Branding in a Highly Technical World

In today’s business landscape where CEOs and other top-level executives are constantly fighting for the spotlight, it’s not hard to see that personal branding is important to them. But it’s important to us, too. Whether you’re trying to recover from mistakes in your past or...

7 Best Global Communication Methods for Business

These days, international business people don’t face the same communication barriers that their predecessors did. Communication technologies expand daily, with continuous innovations rolling out to help organizations reach across the globe and make big waves in their industries. These technologies are more intuitive, complex, and...

What Your Customers aren’t Telling You

The squeaky wheel gets the grease, and this saying holds true in business. Unfortunately, many salespeople think that if a customer doesn’t say anything (for better or worse) they’re generally satisfied with the transaction. That’s not necessarily true and (even though it may seem...

Study Reveals B2B Companies All About Mobile Commerce

It’s official: There are now more mobile users than desktop users, and B2B companies are forging the path when it comes to making the most of mobile readiness. In June 2014 at the IRCE e-commerce conference, 100 B2B companies were...

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