Larry Alton

How to Motivate Employees to Use CRM Software

There’s no doubt that CRM software and solutions are important for collecting customer data, improving customer service, and simplifying marketing and sales processes. However, despite these benefits, it’s sometimes challenging for business owners to get their employees excited about new CRM implementation. Follow These Six...

6 Customer Service Tips for Government Clients

Regardless of the industry, businesses thrive on good customer service. However, when you’re dealing with high profile clients like government agencies, it’s exponentially more important to satisfy their demands and do everything possible to build healthy, long-term business relationships. Top Customer Service Do’s While there…

3 Tips for Take Your Business Global Without Sacrificing Customer Satisfaction

For many businesses, making the decision to scale your business on the global level can seem daunting. If you’ve never made this journey before, you most likely have tons of questions and very few answers. But if you want your business to find success,...

6 Important Factors to Consider When Shopping for CRM Software

Customers are the lifeblood of any business and you can’t afford to let your client relationships fall by the wayside. Thankfully, there are a number of reliable CRM software solutions currently on the marketplace. In an effort to speed things up, let’s walk you...

How to Master Ecommerce Customer Service

Regardless of the industry, customer service is an incredibly important component of success. Without customers you can’t sustain a business, no matter how grand the idea is or what pain points the products solve. Businesses depend on customer service, but in the 21st century...

How to Create a Custom Ecommerce Experience for Each Visitor

When a customer enters a brick-and-mortar store, it’s only polite to offer a greeting and ask if you can provide any assistance – and then to follow up with helpful sales advice if you’re asked. However, when the same customer approaches an ecommerce site,...

What to Look for When Hiring a Customer Service Representative

What would you consider the key component of your business to be? The products or services themselves? Or maybe the power of your brand? If you were to ask some of the top organizations on the planet, they’ll likely say it’s their customer service. How...

The What, Why and How Behind Customer Education

A business is often its own worst enemy. This is especially true when a startup launches a new product that’s completely foreign to the market. Since members of the team have spent weeks, months, or years developing the product, they know it well. What...

Design for Customers: How Your Website Can Attract People Via Aesthetics

The best people in digital marketing know how good search engine optimization (SEO) drives traffic to a website. Increasingly, solid SEO has given ground to canny content design. While SEO can bring customers to your business virtually, it doesn’t necessarily boost conversion rates in and...

Building Customer Relations: How Construction Firms Do It

You know that old phrase, “The customer is always right”? It’s a statement that acknowledges customers are fundamental to any business. Understanding the significance of quality customer service is crucial for a thriving business. It may mean the difference between creating new customers and keeping...

6 Tools You Need to Provide Premium Customer Service

There are a few tools, strategies and tips necessary to offer the kind of customer service that creates a customer for life. The ultimate goal of the customer journey isn’t to make a sell. It’s to turn your customer into free brand ambassadors that...

6 Selling Tips When Your Customer is a Kid

It’s pretty easy to market to kids when it’s something like a toy or candy. After all, reach your target audience and they’ll go to work getting the finances for you (from their parents, of course). But what if your customer is technically a...

4 Reasons to Embrace Mobile Readiness in 2015

In 2014, mobile readiness arrived in full force and is complementary to responsive design (which businesses should be touting anyway). Depending whom you ask, mobile readiness can mean a variety of things. However, it’s widely accepted that it’s a mobile version of a website,...

A Professional Service Provider’s Guide to Customer Service

Whether you’re a doctor or lawyer, customer service works a little differently for a professional service provider. You have to be careful about what you do and say while finding ways to show you care. Do you have trouble walking that fine line and making...

The 6 Customer Service Mistakes Your Company Can’t Afford to Make

If the customers determine the success of a business, then how you treat your customers dictates the fortunes of your firm. Sadly, certain major corporations and brands don’t recognize this: Their inadequate customer service is a quiet but inevitable road to failure. Are you aware...

The 7 Keys to Great Customer Service

When you think about the most important facets of your business, you might be focusing on the wrong issues. While your products and services are certainly vital, they can’t thrive on the market without the help of an essential factor. Your marketing team may be...

Apple Pay Works for Most, Has Hangups for Some

Apple Pay, the new payment system that’s supposed to be the most revolutionary financial advance since online shopping, is finally in play. While the technology will probably take some time to perfect, customers, businesses, and pundits plunged in and so far have offered mixed...

Connecting Lawyers with Clients: 3 Aspects of Online Legal Marketing

Legal marketing wasn’t around 20 years ago. Attorneys were responsible for building their own books of business, but most of this was done organically through networking offline. In an increasingly mobile and digital world, attorneys struggle to keep up with marketing demands to keep...

How Cloud-Based CRM is Changing the Business Landscape

The business world is constantly changing and advancing. While there might not be anything wrong with the older ways of doing things, new technologies and ideas are usually more attractive. In the realm of customer service and satisfaction of clients’ needs, cloud-based CRM (customer relationship...

High-Tech Entertainment Necessary for Attracting and Keeping Clients

There was a time when you could take your clients out to an occasional dinner and nothing more was expected of you. In many industries that time is over, however. Among executives, it’s your responsibility to wine and dine your customers -- without counting the...

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