Larry Alton

Lead By Example: How Big Brands are Putting Customers First

One of the biggest issues customers have with modern marketing, advertising, and customer service initiatives is that oftentimes these strategies are selfish in nature. Today’s customer is savvy and understands when a brand is self-serving. With that being said, your biggest objective moving forward...

Caring For Customers: Community Outreach As Customer Service

At a time when so much business is occurring online, reaching out to customers where they live is an effective way to build community loyalty. It’s a way to take customer service to the next level. Your employees will go from faceless representatives to genuine,...

Is Your Project Management Software Improving Customer Experience?

We typically think of project management software as being an internal issue – it works behind the scenes. But on closer examination it becomes clear that the effects of great project management software are felt throughout your business, including on the client end. If...

6 Ways You Could Be Hurting Customers Without Realizing It

If you’re serious about your business, the first priority is the customer. There’s no business without them! Not all companies are able to keep their customers as free from harm as they might believe, though. In fact, you might be doling out the harm. According...

6 Tips for Creating and Maintaining Profitable Customer Loyalty Programs

Every small business has considered a customer loyalty program at one point or another, but very few ever develop a comprehensive plan that’s sustainable and profitable. If you want to create a program that incentivizes customers and keeps them coming back for more, you...

The Impact of Social Proof in Customer Engagement

Over the past few years, internet marketing has undergone a significant progression. Whereas it was once a disengaged marketing medium, it’s now become a solution for high touch customer engagement. Are you using social proof to enhance engagement and increase conversions? The Psychology of Social...

Three Ways to Give Your Customers a Stronger Voice

In the business world, the customer’s voice is one of the most valuable, but often undervalued, tools in your arsenal. You obviously can’t cater to every customer’s demand, but by listening to their feedback, you can create a business structure that meets both your...

10 Unique Ways to Learn About the Target Customer

We’ve all built strong friendships before, but most of us don’t think about how they began. In most cases, you find a person that you really click with, spend more time together, ask questions about background and interests, and before you know it, you’re...

How Digital Marketing Has Changed Customer Expectations

Digital marketing has brought businesses and consumers many things, including brand awareness and easy access to products. This was all part of the plan to better the user experience and extend business reach. But there’s one aspect of digital marketing rising in power that...

How to Design and Implement Sign Up Forms That Convert Customers

Whether you’re trying to build an email marketing list or get customers to start a product demo, sign up forms are a great asset. However, you need to know what you’re doing. A poorly designed form will hurt your chances of increasing conversions. There’s...

How to Improve Customer Service by Reducing Employee Stress

Have your customer service ratings been low lately? The problem obviously lies with your employees, but pinpointing exactly what’s causing them to underperform is a little more complicated. In many cases, the problem might be stress. Stress is all too common in the workplace. According...

How to Find Employees Who Actually Care About Your Customers

As a business owner, one of the toughest realities you have to face is the fact that nobody else cares about your company as much as you do. No matter how fantastic your employees and partners are, nobody will ever have the same emotional...

3 Tips for Enhancing In-Store Customer Experiences in 2016

Online business is booming, including in sectors like clothing and grocery products once considered brick and mortar bastions. So what’s a real world store to do? While online companies may offer convenience, dropping products right at your door, there are still advantages that only...

Would Your Customers Use Your Mobile App?

For forward thinking businesses, the idea of setting up a mobile app to work in conjunction with your business’s website could be something on your company’s agenda for this next year. According to John Card, a contributor for TheGuardian.com, having a mobile app that...

8 Secrets to Improving the Customer Experience for Millennials

Millennial customers, those born between 1980 and 2000, are redefining the way customer service is perceived. They’re outnumbering the baby boomers and reinforcing the age of technology for companies. This generation is the target audience for a large number of businesses, which makes focusing...

How to Meet Customer Expectations in Demanding Industries

When you’re in sales, one of the more difficult aspects involves meeting lofty customer expectations. You have a duty and obligation to maximize profitability, but you’re also asked to attend to the needs of customers so that they’re truly satisfied. Striking a balance between...

5 Factors That Directly Influence Customer Purchase Decisions

Have you ever paused to consider why your customers choose your products over the closest competitor? If you really think about it, what sets your products apart? In many respects, they’re exactly the same. Well, in an effort to understand your business better, you...

3 Online Factors that Will Impact Customer Perceptions in 2016

From a marketing perspective, few things are as important as gaining a comprehensive and accurate understanding of how your target market perceives your brand. If you’re able to hone in on this perception, you suddenly earn the freedom to make informed decisions and pursue...

This Time, the Customer’s Right: How to Admit Fault and Move On

Customer service can sometimes seem like an endless stream of apologies. But as a seasoned customer service provider, you know how important it is to grin and bear it – even when customer complaints seem like they’re coming out of left field, and especially...

Satisfaction Isn’t Enough: Strategies For Creating Customer Excitement

We’ve fallen into a particular trap when we talk about the customer experience. We want customers to be satisfied and loyal – but what do we really mean by that? Typically, discussions of customer loyalty mean that they’ll stick by your brand, but that...

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