Larisa Bedgood

5 Hot Social Media Strategies Boosting Sales for Retailers in 2016

Social media usage is continuing to grow at record paces, with 75% of all internet users now using social media. Just as quickly,...

Which Industries Do Customers Remain Loyal to During a Move?

Even though it can be an exciting and happy experience, moving is still ranked as one of the top 5 most stressful life events....

Why consumer-generated content is key for today’s retailers

Here are three ways to enhance marketing with consumer content. As marketers, the fact that “Content is King” has become so ingrained that it has...

A Marketer’s Guide to Using Data

Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and...

Retail for the Millennials – How Do They Purchase and What Do They Really...

Retailers, like many industries, have been focused for some time now on understanding, targeting, and converting millennial shoppers. They are tech-savvy, social, and mobile....

Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with...

Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target...

Infographic: 3 Ways to Optimize Retail Marketing Emails

Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email...

The Ultimate List of Marketing Statistics You Need to Know for 2016

The Ultimate List of Marketing Statistics You Need to Know for 2016 As marketers, we all want to know the numbers. What is working, which...

Getting Mobile in Retail: Why 87% of Retail Marketers Plan to Up Mobile Spend...

Getting Mobile in Retail: Why 87% of Retail Marketers Plan to Up Mobile Spend in 2016 Mobile is taking over retail. Consumers research, price check,...

How to Grow Your Customer Base by Marketing to New Movers

According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its...

What is Poor Data Quality Costing You?

Your data is a valuable asset. Especially in today’s world of faster consumers, your data needs to be in tip-top shape to target,...

Customer Reviews Can Improve Your Sales by 5 Times

In 2015 it was called “The Age of the Empowered Customer,” now 2016 is deemed “The Year of the Customer”, and it’s safe to...

An Overview of Data-Driven Marketing in 2016

Marketers can also purchase third-party data when there is no first-party data available. These highly specialized data sets are generally segmented by a defining...

4 Ways Retailers Are Making Big Strides in Digital Marketing

E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check...

Which Touch Points do Marketers Rate as Central to the Customer Experience?

The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the...

How to Personalize the Retail Experience with Data

How to Personalize the Retail Experience with DataLeading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels,...

The Ultimate Guide to Email Marketing for Retail

A Mobile Email Strategy is No Longer an OptionEmail is increasingly being viewed on mobile devices – we are now at the tipping point...

How Real-Time Marketing Drives Really BIG ROI

In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers move faster and shop across an ever-expanding set of...

The Power of Third-Party Data

The Power of Third-Party DataThe first thing to sort out when considering a data strategy is what types of data you have, what types...

The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections...

The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections with Today’s ConsumersThe definition of real-time marketing is evolving. The...

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