Kate Schackai
Kate combines a technical understanding of web 2.0 with classic PR savvy, resulting in online communications that both humans and Google love. She joins Crawford from WordPress development firm TCWebsite, where she worked in online marketing and search engine optimization.
Like everyone and their brothers this weekend, I pored over the New York Times article on J.C. Penney's rather amateur attempt to game Google...
Full disclosure: I'm addicted to Twitter chats — and possibly to Twitter. But after this week's time spent on #pr20chat, #journchat, and #harocall, I'm...
There's an awful lot of text out there on how to help steer huge corporate boats into social PR waters. It's all good stuff,...
Posted on Friday, February 4th, 2011 Thousands of peaceful Egyptian citizens hunker down in a public square, facing retribution at the hands of "loyalist" thugs...
In the days of the phone book, privacy was a comparatively simple matter: the unlisted number was a powerful weapon against unsolicited and unwanted...
I sat transfixed by Twitter yesterday — amazed on the one hand by an Egyptian revolution unfolding before my eyes in real time, and...
Public relations. Marketing. Advertising. Legal. The CEO's nephew who's interning for a summer and (you think) spending most of his time reading about the...
Having considered the social media stories of Ford and Whole Foods in Part 1, you might have spent yesterday buying as many Twitter followers...
They are constantly changing numbers that can make or break your business, driving leadership to distraction — in fits of ecstasy one day, in...
A grieving grandfather, a jam-packed airport, and a pilot who prioritized human compassion over his flight schedule. No one would allege that this outstanding story...
The more I read about business diving into social media for 2011, the more sure I am that there's going to be a lot...
Frantic internal review of secrecy procedures? Check. Legal advice on the ramifications of full disclosure? Check. Demonstrable — but hopelessly futile — attempt to...
Some people read tea leaves. Some people read coffee grounds. Some people read palms, stars, bird flight patterns, or entrails. Me? I read...
As yesterday's Black Blox Blog post pointed out, several high profile corporations have -- to questionable effect -- involved themselves in the WikiLeaks scandal...
As one of my favorite writers once said, "the slovenliness of our language makes it easier for us to have foolish thoughts." Too...
When the boss assigned me a blog on the ROI of social media, I accepted the task with a certain amount of hubris. Confident...