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Kate Schackai

Kate Schackai
Kate combines a technical understanding of web 2.0 with classic PR savvy, resulting in online communications that both humans and Google love. She joins Crawford from WordPress development firm TCWebsite, where she worked in online marketing and search engine optimization.

White Hat/Black Hat SEO and PR: Is Any Press Good Press?

Like everyone and their brothers this weekend, I pored over the New York Times article on J.C. Penney's rather amateur attempt to game Google...

Tweeting as Zen Practice for #PR Masters

Full disclosure: I'm addicted to Twitter chats — and possibly to Twitter. But after this week's time spent on #pr20chat, #journchat, and #harocall, I'm...

Startup PR On the Right Foot

There's an awful lot of text out there on how to help steer huge corporate boats into social PR waters. It's all good stuff,...

KennethCole and #Cairo: Social Media in the Hands of the Vapid

Posted on Friday, February 4th, 2011 Thousands of peaceful Egyptian citizens hunker down in a public square, facing retribution at the hands of "loyalist" thugs...

Social PR Contacts: The Information Is Out There. Uh-oh.

In the days of the phone book, privacy was a comparatively simple matter: the unlisted number was a powerful weapon against unsolicited and unwanted...

#PRFAIL: Egypt, Mubarak, and Social Media

I sat transfixed by Twitter yesterday — amazed on the one hand by an Egyptian revolution unfolding before my eyes in real time, and...

Who Owns Your Social Engagement?

Public relations. Marketing. Advertising. Legal. The CEO's nephew who's interning for a summer and (you think) spending most of his time reading about the...

Riding the Market: Social (PR) Skills and Stock Prices, Pt. 2

Having considered the social media stories of Ford and Whole Foods in Part 1, you might have spent yesterday buying as many Twitter followers...

Riding the Market: Social (PR) Skills and Stock Prices, Pt. 1

They are constantly changing numbers that can make or break your business, driving leadership to distraction — in fits of ecstasy one day, in...

Meet Your New PR Team: Every Employee You’ve Got

A grieving grandfather, a jam-packed airport, and a pilot who prioritized human compassion over his flight schedule. No one would allege that this outstanding story...

Social to the Core: Why Business Socialization Is All or Nothing

The more I read about business diving into social media for 2011, the more sure I am that there's going to be a lot...

Crisis PR Online: WikiLeaks 10, Bank of America 0

Frantic internal review of secrecy procedures? Check. Legal advice on the ramifications of full disclosure? Check. Demonstrable — but hopelessly futile — attempt to...

Social PR vs. Legal: Conversation with a Hint of Caution

Some people read tea leaves. Some people read coffee grounds. Some people read palms, stars, bird flight patterns, or entrails. Me? I read...

Crisis PR in the Social World: Where Everything Is Public

As yesterday's Black Blox Blog post pointed out, several high profile corporations have -- to questionable effect -- involved themselves in the WikiLeaks scandal...

Social Media PR or Marketing: Is There a Difference?

As one of my favorite writers once said, "the slovenliness of our language makes it easier for us to have foolish thoughts." Too...

ROI vs. KPI — Why Social Media Can’t Show You the Money

When the boss assigned me a blog on the ROI of social media, I accepted the task with a certain amount of hubris. Confident...

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