Kate Schackai
Kate Schackai
Kate combines a technical understanding of web 2.0 with classic PR savvy, resulting in online communications that both humans and Google love. She joins Crawford from WordPress development firm TCWebsite, where she worked in online marketing and search engine optimization.
Utility-Based Green Tech PR: Right Idea, Wrong Audience?
At the tail end of last week, Google officially pulled the plug on PowerMeter, the web energy management tool that had been limping along...
Gmail Chat for PR: My Interview Tool of Choice
In the traditional media world, once an interview has kicked off, there is only so much the PR hack can do to keep it...
Successful PR Is All Social At Heart
Reporter, meet company; company, meet reporter. Did you know that you two share an intense interest in IT outsourcing/wireless backhaul/energy storage? Reporter here, in...
Green Tech PR: Here Comes Smart Grid. Again.
When I first read about smart grid, I was all saucer-eyes and enthusiasm. This heretofore mysterious utility service with unpredictable bills and a whirling...
Green Tech PR: The Greatest Story Never Told?
With so many column inches (and the digital equivalent) taken up by tales of economic woe, you would expect the bright spots in a...
Visual PR: Infographics Prove that PR Is More Than Words, Words, Words
I was all set to write another post on social media ROI, based on a post I just read on PR Daily. Good stuff...
PR Blowback: Value Your Community — Or Else
Business Week has a terrific piece up ("Sony: The Company That Kicked the Hornet's Nest") on how the now-embattled gaming giant did much to...
Social Media as PR Ethics Reform
Something struck me in Jim's post yesterday about Burson-Marsteller's embarrassing attempt to launch a whisper campaign against Google over privacy concerns: this black hat...
The Tech of PR: Does Share v. Search Really Matter?
Fascinating piece in GigaOm today on traffic sources for major news sites. Apparently, while Google still holds a commanding lead (driving nearly 30% of...
B2B Startups: Tech PR for a Tougher Market
Despite the economy, fears of a bubble, and sometimes sheer reality, consumer-focused startups seem to be almost rolling in VC money — and why...
Crisis Tech PR: Contrition, Yes. Defensiveness, No.
In the old world of technology, you might not have thought twice about suing someone who hacked into your product. But in a world...
Tech PR: Your Company Blog Isn’t A Media Outlet, And It Never Will Be
It's too easy at this point to keep beating up on Amazon, as articles covering last week's cloud debacle continue to include the phrase,...
Crisis PR for Amazon: The Cloud Is Falling! The Cloud Is Falling!
Boy does Amazon have some trouble on its hands today. With EC2 clawing its way back into working order, and Hootsuite, Foursquare, and Reddit...
Social PR Savvy: POTUS Does Streaming Town Hall from Facebook HQ
There was a blaring message for enterprise in the President's live stream Town Hall meeting at Facebook yesterday, and it had nothing to do...
PR Metrics That Matter, Part 2: How Many Roads Lead to You?
In Part 1, Reading Your Web Traffic, I focused on visitor behavior on your website: Are there more visitors? Are they reading/watching your content?...
PR Metrics That Matter, Part 1: Reading Your Web Traffic
The days of putting company news out "on the wire" and hoping someone finds it interesting are — thankfully — behind us, but while...
Social Metrics and PR: More Celestial Navigation than GPS
Every hour or so, some post title comes across my Twitter feed promising an end-all and be-all data-driven can't-fail solution to all PR/marketing/publicity needs....
Tech PR: Getting Buzz That Doesn’t Go Splat
"Buzz" is one of those PR terms that drives me crazy; over-used by the under-skilled, the main image it conjures in my mind is...
PR for Tech and Telecom: How Press Releases May Hurt Your Reputation
Could there be anything more ridiculous than a high-tech innovator using Morse code to promote himself? If you're in the business of the new economy...
Public Relations Writing: Is Your Online Content Factory Broken?
For days, weeks on end, the great machine chugs along, gears grinding, steam rising, black smoke belching into the surrounding air. Unimaginable effort ,...