Kristina Jaramillo
Kristina Jaramillo (President of Personal ABM) helps sales, marketing, and GTM teams win, protect and expand key tier 1 accounts that would make up the 20% of accounts that can deliver 80% of today's and tomorrow's revenue growth. By changing sales and marketing motions, Kristina reversed no positions with enterprises like UPS, created $2M wins with accounts that were unresponsive for 5+ years, protected accounts like P&G, and expanded contracts with global organizations like Sephora. Go to personalabm.com to learn more
Even though 6Sense, Demandbase, Terminus, Madison Logic and others found in the Forrester New Wave for ABM Platforms are just 1 piece of the...
Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our...
In the "Ultimate Sales Machine", Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market...
Studies from the Alterra Group show that 97% of marketers report account based marketing approaches have the highest ROI. The IT Services Marketing Association...
Clients will often ask us, “What’s the ROI of getting a LinkedIn profile makeover?” Now, in many cases, the profile makeover itself will...
If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself...
As I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I...
When LinkedIn opened the LinkedIn publishing platform to everyone – consultants, business leaders and their sales, marketing and business development teams were getting hundreds...
I recently started a discussion within different LinkedIn groups where I asked consultants, sales and marketing leaders how they were differentiating themselves from others...
Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused...
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms but less than 1 in 5...
Strategy is the biggest difference between a B2B sales and marketing team that drives demand and enjoys consistent sales leads and revenue opportunities and...
According to a recent Forrester study, business buyers define a valuable sales meeting as: 1. A meeting where the organization's managing director, sales manager or...