Koka Sexton

How Social Listening Can Make Your Job Easier

Businesses large and small use Twitter and Facebook to communicate directly with their customers. Social media allows us to announce new products and...

2 Underused B2B Social Selling Strategies

Internet memes have become a huge phenomenon. The Oxford American Dictionary named Gif the 2012 word of the year. Memes and gifs are very...

Twitter Best Practices for Outbound Sales Reps

Everyone is talking about the importance of social networking for better B2B sales, but most approaches look at B2B sales as an organization-wide initiative...

Snagging Hot Prospects – an Inbound Marketer’s Guide to Getting the Best Leads to...

Companies don't sell products and services to everyone – we all maintain a target audience of ideal customers. The lead qualification process is designed...

The 5 Steps of Developing a Social Business

Although social business is a relatively new aspect in business, it is steadily and successfully being employed across different types of businesses. It has...

#Sales #Productivity – Getting More Bang for Your Buck

While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity,...

Using Social Media Well

Whether your goal is to boost sales productivity, increase awareness about a service, or raise funds for a social cause, effective use of social...

The Main Benefits of Social Business

Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of...

Do You Follow Up After A Sale? How to Increase Sales Productivity

One of the easiest ways to increase B2B sales productivity is to continue to sell to current customers. This is done by actively creating...

The Inevitable and Almighty Evolution of Sales

SOURCE: http://www.flickr.com/photos/cushinglibrary/4115001779/sizes/m/in/photostream/ For those keeping track of the sales evolution, there is an underlying aspect of it all that has remained constant throughout history. What is...

How to Generate Expert Credibility

In today's hyper-competitive market for products and services, a salesperson can position themselves before they actually meet a client for the first time. ...

Using Webinars to Build Credibility and #Prospect Lists

Customers in all niches and industries are increasingly resistant to traditional sales messages and advertising. Some of this has to do with the...

Developing a Unique Selling Proposition [USP]

by deleowned http://instagr.am/p/MvRhQQGNuE/ As a salesperson one of the primary factors that must be settled for you to be most effective is yours or your...

How to Communicate Professionally on Sales Calls

As a sales professional, you spend most of your time out in the field, building relationships with potential and current customers to increase your...

The Financial State of Social CRM

The world of social customer relationship management, or social CRM, has moved from its infancy to a full-fledged money-making industry in the past year....

Old School Sales Through #SocialCrm

Going Old School with New School Techniques <img class="alignnone size-full wp-image-5109" title="vintage-ad-1" src="http://dlqp9ueo19cm0.cloudfront.net/wp-content/uploads/2012/06/vintage-ad-1.jpg?9d7bd4" alt="" width="300" /> Each year, the sales world seemingly is bombarded with the...

7 Reasons Why You Should Be More “Social”

Most sales people don't need to be convinced about the benefits of social selling as a sales strategy. However, some entrepreneurs aren't aware of...

#Knowledge is Power: 5 Reasons You Have to Know More to Grow More

The reasons for knowing customers well in a B2B sales sense should be self-explanatory, but sometimes these reasons become lost among numerous other sales...

Being Politely Persistent in Sales

In sales, money is made when a salesperson goes beyond the initial cold call. In fact, about 80 percent of all sales are made...

How to Improve Your Cold Calling Techniques

Cold calling is difficult for many people, even B2B sales professionals. While most people would rather have root canal than make cold calls, others...

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