Kristin Hambelton
Kristin Hambelton
Kristin Hambelton is responsible for all marketing efforts for Neolane including corporate communications, branding, product marketing, demand generation, partner marketing, and operations.
Three Takeaways from DMA 2013
Last week, many members of the Adobe team headed to DMA 2013 in Chicago, IL. For those who aren't familiar, DMA (Direct Marketing Association)...
Forcing the C-Suite’s Hand: 5 Essential Components of a Cloud Marketing Proposal
You're a marketer, and you want to make a case for a cloud marketing solution to be implemented into your company's overall marketing strategy....
The Evolving Role of the Direct Marketing Manager
Today's marketing landscape is constantly evolving. On the one hand, with expanding digital channels and a sea of customer data available, messages and campaigns...
Why Social Media is the Backbone to Successful Direct Marketing in 2013
Social media is often referred to by marketers as a "gold mine" of customer data; in other words, interests, hobbies, and online behavior can...
Why Mobile Should Be a Top Priority for Direct Marketers
When asked about direct marketing, oftentimes people think of direct mail. However, direct marketing has evolved for the better, thanks to both the Internet...
With Big Bets Being Made, Will Anyone Create a Marketing Technopoly? [Infographic]
Marketo's IPO opened Friday at $20 per share and closed the trading session at $23.10, nearly 78% above the listing price. This "pop"...
11 Resources to Help Your Direct Marketing Campaigns
There is no universal checklist for creating a successful direct marketing campaign; every campaign is different and requires an approach specific to the brand's...
Why Direct Marketing Is Still King of ROI
As new online tools have become available, traditional tactics have remained consistent, creating a perfect storm for reaching customers with personalized, one-to-one messages. The...
Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?
Direct marketing is the hundred-year-old science of using addressable channels to connect the right offer with the right person at the right time. ...
Definition of Direct Marketing
According to Wikipedia, direct marketing is distinguished by three main characteristics: Marketing messages are addressed directly to the customer and/or customers…. Addressability comes in a...
The Evolution of Direct Marketing: Then and Now
Direct marketing has undergone a major revolution in recent years as the channels and tactics used to successfully market to customers have changed significantly....
Big Data’s Effects on Direct Marketing
Direct marketing has evolved from the days of mass-delivered print content to today's digital world. Nowadays, marketers have access to an increasing number of...
Four 2013 Predictions for the Marketing Landscape
1. The Empowered CMO Gartner noted by 2017 the CMO will spend more on IT than the CIO. That shift will begin as early as...
Direct Marketing on the Internet: Steps Toward Success
It is a common misconception that direct mail, one of direct marketing's oldest and most effective channels, is becoming obsolete. In fact, direct mail...
Direct Marketing 101: Steps for More Effective Marketing Campaigns
In order to better understand direct marketing, Neolane has put together "Direct Marketing 101," a comprehensive list of steps marketers can take to make...
Digital Marketers: What’s the Line Between Offering Hope vs. Promising a Cure?
What's the difference between offering hope versus promising a cure? If you are a digital marketer in a highly regulated industry like healthcare,...
Hamlet and eConsultancy’s Advice on Marketing Automation Selection
"To automate, or not to automate, that is the question." Okay, not exactly as poetic or introspective as Hamlet, but a question plenty of marketers...
Tradeshow Takeaways: A Quick Trip for Marketing Tips — What I Learned From the Travel Industry
Earlier this week I had the chance to rub elbows with marketing executives during the Association of Travel Marketing Executives (ATME) Annual Travel Marketing...
SiriusDecisions Summit: B2B Sales & Marketing Alignment, New Optimism [and Proof!]
The SiriusDecisions Summit (#sds11) is an annual pilgrimage for top sales and marketing leaders from Fortune 500 companies and major SMBs. As is traditional...
Deconstructing the Marketing Automation / Privacy Debate
With the massive amounts of customer data marketers now have access to, it's no wonder privacy has become a widespread concern. In continuation...