Kelly Hlavinka
Kelly Hlavinka
COLLOQUY
A partner of COLLOQUY, owned by LoyaltyOne, Kelly Hlavinka directs all publishing, education and research projects at COLLOQUY, where she draws on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives.
Enterprise Loyalty: Three Principles to Consider
Today's successful companies know the truth: the customer is king. And forward-thinking marketers are aware that gaining customer insights, through understanding data, is queen. But...
ExxonMobil’s Speedpass Tries Discount-Oriented Promotion
The concern about the cost of gas per gallon is off the charts. Customers are hungry, for sure, to get back a sense of...
Magna Cum Loyalty
How to graduate with honors to new levels of loyalty communications and testing Who knew that social media would be sending marketers to graduate school?...
Cast a Wider Net
Unexpected sources of program creativity I always have to suppress a big gulp of apprehension when I hear The Question. It comes all too often,…
The Groupon loyalty initiative: Discounting customer relationships?
Groupon's announcement of a new customer loyalty program follows on the heels of a rash of bad news that Wall Street is watching closely....
Toy Story 2.0
What company isn't experimenting with the vast playground of social media platforms to cultivate word-of-mouth? The truth is that we all are trying out...
Managing Those Pesky ‘Madvocates’ at United Airlines
Who doesn't have an airline travel fiasco story? For business road warriors, it is like a badge of honor to complain about the...
Tongues are Wagging
People are talking. Well, at least the COLLOQUY team is talking about the Breaking News item that Huggies is providing a unique choice...
The Next Wave of Legislation Affecting the Loyalty Industry?
For months now, the FTC has been calling for a "do not track" list. Similar to the past efforts to roll out the...
Is the Tipping Point Nearing? EMV Enabling Loyalty Benefits at Last in the US?
Rising fraud? Playing catch-up with international standards for US travelers abroad? Conforming with our North American counterparts in Canada and Mexico? ...
An AMEX Juggernaut? Or, Just Good Partnering?
If you are like me, you probably can't help noticing the increased velocity of new American Express partnership offers. As an American Express...
Another busy week in Loyalty
I guess I thought that the second week of December was a busy week for loyalty. After all, Tibco bought Loyalty Lab and...
Hello? Hello, Operator?
Lessons from the Old World on Loyalty in Telecom The rate of change in the telecom industry exceeds nearly any other industry I can think...
The Convergence Quotient
COLLOQUY has spoken often of the power of the coalition, to the point where we've given it a name: "The Atlas Effect." A coalition...
The Durbin Game-Changer?
There's a saying in professional sports regarding critical rulings by officials that affect the outcome of a game — for instance, a game-winning touchdown...
Starbucks’ grande effort to elite customers
While I still contend that “now is the perfect time for McDonald’s to launch a loyalty program” before their incursion into latte...
Discovering and Preserving New Worlds of Loyalty
If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists...
The Durbin Effect: Which Path Will the Industry Take?
Late last week, the Senate voted for final passage of the Restoring American Financial Stability Act by a vote of 60 to 39. ...
The Durbin Effect – Which Path Will the Industry Take?
Late last week, the Senate voted for final passage of the Restoring American Financial Stability Act by a vote of 60 to 39. One...
Playing Offense: TRB Takes Hold at Regions Bank
You may have heard the sound of me cheering as I read the news that Regions Bank launched a new loyalty initiative called Regions...