Kelly Atkinson is an Amsterdam-based writer, editor and translator specialising in social media marketing and online customer service. She blogs for Casengo, a provider of Customer service software that blends the best of email and chat.
Thanks to their size and/or level of turnover, smaller companies occupy a particular place in the market. It’s tempting to look only to similarly-sized...
The Frequently Asked Questions (FAQs) page is one of the most misunderstood web pages around. Too often when I’m browsing through an online business...
Acclaimed writer and speaker Malcolm Gladwell recently spoke to AmEx OPEN Forum about his latest book. In David and Goliath: Underdogs, Misfits and the...
Your company's Facebook Page features inspiring posts, your Pinterest account is stunning, your tweets show off both your humour and your intelligence... You rule...
US market research company Forrester has once again released its list of the top customer service trends of the moment. The 2014 report has some very...
Yes, you read that right. Your small or medium-sized enterprise can most certainly learn a thing or two from Starbucks. The coffee-chain megacorp famously...
When webshop owners get together, conversion is the buzz word. While bloggers and news sites are mainly concerned with hits, retailers and service providers...