Kelly Crothers

4 Steps to Email Marketing Success

Think email marketing is dead? Not only is it alive and kicking, experts claim it is the most effective and profitable way to turn prospects into customers. In fact, by 2016, U.S. businesses are projected to spend $2.468 billion on email marketing each year....

Four Strategies for Building a Customer-Driven Organization

Anticipating customers' needs and how to effectively fulfill them is key to staying competitive in today's global marketplace. To do this, companies need to shift their focus away from making sales and increasing their bottom line to building a customer-driven organization – one that...

Marketing and Selling Service Contracts in a Down Economy

Times are tough. Job losses continue into the tens of thousands as major manufacturers suffer setback after setback. But if you're in sales, believe it or not, there's hope. History proves that the economy is cyclical. It may not be a month from...

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