Kaveh Abhari

The Strategic Concerns before heading to technology-based CEM solution

CEM is not limited to the technology-based package, but technology is an unavoidable part of any CEM solutions. As far as technology is concerned,...

How ‘Customer Experience Management’ drives customer lifetime values?

The consequence of managing customer experience has been a pivotal question for both academicians and practitioners since 2003. Recently, customer lifetime value (CLV) has...

Experience is Infinity!

It is nice to qoute Henry James, "Experience is never limited, and it is never complete; it is an immense sensibility, a kind of...

CRM is an essential driver for CEM

Customer Experience Management' is highlighted as a process of creating value to achieve business success in the future. In this respect, getting deeper understanding...

‘Employee Experience Management’ through Employee Engagement Program

This note is in line with the previous post, which gave a brief idea about the notion of EEM - 'Employee Experience Management'. It...

Employee Experience Management

In CEM standpoint, employees behavior play determinative role in shaping brand experience. Employees – for example – at sales points answer customers' problems, share...

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