Kathy Klotz-Guest
Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.
Be Indispensable to Customers: Be a Chief Simplification Officer
Be Indispensable to Customers: Simplify Complexity ‘You made the topic of company storytelling so simple to get. You took away all the complexity we were...
Lighten Up Your Marketing! Seven Ways to Add Humor to Generate Conversation
A version of my original piece was published in the Convinceandconvert blog and in MarketingProfs. Humor is Human! As content marketing explodes, so too, does...
Seven Deadly Communication Sins
Communication SinsImage source: Mindaugas Danys, CC 2.0 The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple,...
Everybody Writes: My Podcast with Ann Handley
Everybody Writes by Ann Handley Everybody Writes I had a great chat with Ann Handley, Chief Content Officer of MarketingProfs and author of the soon-to-be-released…
Differentiation: Drop Expected & Focus on Mix
Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. Therein lies the rub. But...
Content Voice: What a Fun Country Song Can Teach Business
Content Voice Lessons from ‘Girl in a Country Song’ I am not a country music fan. Oh sure, there is the occasional song that makes...
Compelling Marketing Content with Jason Miller
Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason…
What Makes Things Funny – What Marketers Can Learn
Much like Monty Python’s ‘Search for the Holy Grail,’ Peter McGraw and his researchers at the Humor Lab in Boulder, Colorado, have set about...
Buyer Story: Why You Must Get It Right
Every buyer has a story about his or her work, what’s wrong, what’s right and why he or she does what they do. Conversely,...
Executive Storytelling Leadership – Five Keys
As a marketer and storyteller, I love that storytelling has made a huge resurgence in the last few years: in pop culture, in business...
The Big Marketing Question Your Company Must Nail
Source: Video Screen Shot The Big Marketing Question Your Company Must Nail It’s a comical scene right out of one of my favorite new shows,…
Keeping Sales Human: A Podcast with Jill Konrath
Keeping Sales Human: Agile Selling in a Noisy, Busy World On May 22nd I had the pleasure of chatting with one my fave sales experts...
Facebook Marketing Using Humor (Podcast)
Facebook Marketing Using Humor with Brian Carter Facebook Marketing Using Humor On May 8th, I had the great and fun pleasure of chatting with author,…
Turn Jargon-Monoxide into Human Speak – Six Steps
Turn Jargon into Human Speak Source: Wikipedia.org Jargon. It’s the worst. We’ve all heard it, done it and regretted it after. Jargon is more than…
Four Ways to Tell a Bigger and Differentiated Company Story
Storytelling is the original social medium and humans are wired for it. As a marketer, storyteller, and improviser, I also believe it’s one of...
Stop Comparing and Start Reframing Your Brand!
Cut the Crap! The “Er” of Comparison Branding Harvard Business Review (HBR) had a great article last week on common mistakes start-ups make in talking...
Parody: Why Most Brand Videos Suck and What You Can Do About It
Why Most Brand Videos Suck This parody video of a generic ad created by Dissolve.com (and republished by AdWeek.com) cracks me up. Dissolve took stock...
Visual Storytelling Rules – A Chat with Ekaterina Walter
Visual Storytelling Rules I had the pleasure of talking with author, CMO and co-founder of Branderati, Ekaterina Walter, on the podcast today. We...
Podcast: How to Add Humor to Your Marketing
On today’s podcast, I covered a number of ways to add fun and humor to your marketing. Being funny is great – and there...
Content Marketing Lessons From Improv Comedy
As a marketer and comic improviser, this is a topic near and dear to my storytelling heart. I know comedy can help marketers learn...