Kathy Klotz-Guest

How Mixed Reality Will Change Business Storytelling

Sharing Experiences (Source: Unsplash.com) Lots of big brands today are experimenting with mixed reality tech – virtual reality (VR) and augmented reality (AR) to create...

Building a Customer Service Culture Through Storytelling

Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. It had spikes...

Beyond Product Content: A Chat with Robert Rose

Product Story: Beyond Product Content – My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able...

Improv in Business Customer Service and Crisis Communications (video)

Improv in Business Customer Service Source: etherspeak.com On May 25th, Gary Ware, fellow improviser and marketer, and I chatted about improv in business customer service and...

Break the Fourth Wall for Brand Storytelling Success

Last year I wrote a piece about live streaming (I was honored that it was a top ten post on Convince and Convert for...

How Open-Mic Content Grows Audiences

An open-mic content mindset can help companies tremendously. First, let me back up and define “open-mic.” How to Create Open-Mic Content to Grow Audiences Typically, an open-mic...

Ten Brand Commandments – Co-Created Content

A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days,...

Bust Boring Content! Sheet Fitters Example

Bust Boring Content! I hear this a lot: “I work in a boring industry or I have a boring product. There isn’t much I can...

Why John Oliver Rocks Content and So Can You

Why John Oliver Rocks Content John Oliver, Source: Youtube.com, This Week with John Oliver I love John Oliver. He’s up there in my comedy pantheon along...

How Brands Use Live Streaming Video

My article first ran on Convince and Convert. I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important...

Why a Story Gap Kills Sales and What to Do About it

Why a Story Gap Kills Sales Source: gratisography.com What is a Story Gap? Every buyer has a story about his or her work, what’s wrong, what’s right...

Nonprofit Storytelling: How to Tell a Powerful Nonprofit Story

On March 10, I had the great fun of hosting and participating in a blab on Nonprofit Storytelling: How to tell a Powerful Nonprofit...

How to Tell Your Brand Story

Every company is trying to tell a better story today about its business. Why? Because storytelling is the best differentiation any of us has! And...

Good Storytelling Goes Bad: The Savior Story

Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We’re passionate and we’re on fire, and we want...

Seven Ways to Improve Your Business Storytelling in 2016

Want to Improve Your Business Storytelling? Here are Seven Ways to Raise Your Game in 2016                           Source: Wikipedia.org   I am super passionate about what I...

Successful Storytelling Means Going Bigger Than Your Company

Successful Storytelling Means Going Bigger Than Your Company I saw Tony Hsieh speak years ago and he said something I’ve always believed (and I know...

How to Humanize Social Media and Content Marketing

How to Humanize Social Media in 2016 and Why it Matters Being Human in Social Media and Content Marketing Means Being Mindful That PITA. You know...

Things Companies Do to Ruin Storytelling Success

This post was originally posted on Convince and Convert. I am optimistic about the next phase of storytelling bringing the industry to a better place—although...

Financial Marketers: Conservative Does Not Mean Boring!

Why Financial Marketing Needs to Lighten Up! I gave a webinar a few weeks back about how to come up with new ideas for content...

How to Keep Your Content Playful and Fun

Note: this post originally appeared in Convince and Convert. As a storyteller and an improviser, I get asked about humor a lot. I was invited...

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