Kate Athmer

If there are areas of your demand generation programs draining your resources, it’s wise to consider the best ways to take the weight off your team.

Many manual, time-consuming marketing problems can be solved with technology; the right marketing tech will simplify complex tasks and improve results, such as by helping you meet new data-privacy compliance requirements or automating time-consuming lead data processing.

Unfortunately, MarTech can’t cure a lack of talent, substitute for broken processes or make up for a bad B2B marketing strategy. Depending on your specific circumstances, outsourcing certain demand gen activities to an agency or consultant may be good choice. 

Read on to see whether any of the these seven demand generation services may be right for your team's needs.

What is measured can be improved.

There’s rarely a shortage of data for B2B marketers to compile. Demand marketers, especially, are drowning in data. But, data is only as valuable as the actionable insights you can extract from it.

How do you know which metrics matter and how to combine the right insights to improve your program?

How do you avoid “vanity metrics” that only serve as a distraction?

When it comes to demand generation, focusing on the metrics that matter can provide helpful insights to improve the effectiveness of your marketing campaigns and give a boost to your results.

But, what metrics actually matter?

According to Certain’s Event Marketing Benchmark Report, over half of B2B marketers spend 25% or more of their budget on in-person events. Whether a large conference, regional seminar, or intimate dinner, events take a lot of resources from both the marketing and sales teams to pull off.

With that much invested, it’s critical that event leads convert to measurable sales pipeline. However, unlike digital programs in which leads flow smoothly through measurable nurture stages and into sales’ hands, events create a messy, manual data problem from start to finish. And this problem can’t be solved without a high level of participation from the sales team itself.

Below are some tricks we’ve found help keep marketing and sales in lock-step surrounding events, regardless of how much wine is consumed. If you're left wanting more tips at the end of this post, consider checking out this upcoming live chat.

On August 23rd I was fortunate enough to host a webinar with two event marketing game changers: Emily Wingrove from Synthio and Frances McCutchon...

As B2B marketers, we often buy technology to do one thing, and end up needing it to do something else. Or more realistically: we...