Julie Persofsky

The Art Of Asking For A Customer Reference

The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references.…

The Art Of Asking For A Customer Reference

The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer...

4 Ways To Measure The ROI Of Your Advocate Marketing Program

We no longer live in the simple Mad Men days of advertising. Today’s marketing world is driven by metrics, where technologies like QR codes and personalized URLs let marketers track exactly what influences buyers. But how do you measure return on investment (ROI) from...

Follow Through To Create A World-Class Customer Referral Program

I’ve been reading so many articles lately about how important referral leads are to your business. They close faster and referred customers often have a higher LTV than those that are acquired in other ways. In Koka Sexton’s recent article on the LinkedIn Sales Solution...

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