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Jeffrey Baker

Jeffrey Baker
Jeffrey Baker, vice president for sales force effectiveness, directs research efforts, new product development, and market positioning for The Forum Corporation. Jeffrey's focus on customer-centric selling comes from a career in selling and leading sales teams, managing customer care operations, and consulting to leaders of commercial sales and marketing organizations.

Point of View Selling: Your Questions Answered

"Point of View Selling" is a new approach to selling. It is so new, in fact, that we often field many questions about...

Strategic Selling: How to Sell to Senior Executives

Hong Kong, Germany, the U.S., and India: these are the four diverse countries in which we beta-tested our new program, Point of View Selling. We...

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