Jean-Marc Saint Laurent

There Are Only 2 Types Of Messaging On LinkedIn-Ignore At Your Own Risk

There Are 2 Types Of LinkedIn Messaging A big problem people face when using LinkedIn for B2B Lead Generation or social selling is not knowing where they’re going. The secret here is to determine the outcome you are looking for beforehand and work backwards from...

An Easy-To-Forget LinkedIn Habit For Greater Authority And Opportunity

Become An Expert Via Your Primary Channel Reading “Traction” by Gabriel Weinberg and Justin Mares, I had a realization based off something they recommend (and created) called the Bullseye Method. Essentially, the method involves testing various traction channels until you discover your primary growth...

Hard Truths Learned 365 Days Daily Posting To Social Media

“...the effectiveness of social media on brand performance (e.g., sales, customer profitability, and cross-buying) can change, both positively and negatively, depending on customer participation and brand exposure on social media” the “unpredictable nature of consumer reaction on social media can cause a temporal variation...

The Only Sane, Super-Productive, And Uber-Effective Marketing Strategy Left

“15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four.” --KnexusGroup, “Omnichannel Stats You Don’t...

A Powerful Social Selling FIx For Speeding Up B2B Sales

There’s a crazy thing happening with bagels in New York City. In his book, “The Trust Edge,” David Horsager writes about an über popular street stand that consistently sells out of bagels in the middle of New York City. The secret to the bagel...

Dominate B2B Marketing Persuasion With This Psychological Toolbox

Demographics, defining prospective customers by observable characteristics such as age, sex, and location have been the soup du jour for marketing forever. That means there are billions of dollars behind this strategy. However, as effective as demographics might have been for businesses in the...

How To Attract The Best Local Customers Now, Even If They Are Hidden

Finding it tough getting customers or clients for your local business? Where should you even start? While buyer personas or avatars have been the go-to strategy up until now, they have two glaring flaws: they’re mostly made up and don’t tell you what you should...

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