John Refford
John Refford
Natixis Global Asset Management
John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.
5 Marketing Technology stories you might have missed 1-21-12
Marketing Technology 5 Marketing Technology Stories you might have missed MT5 – #21 Stories this week: new apps for Facebook open graph, dead SOPA, Google…
5 Marketing Technology stories you might have missed 1-7-12
Marketing Technology 5 Marketing Technology Stories you might have missed MT5 – #20 Stories this week: Spotify unlimited streaming no longer free, Ultrabooks are fake…
How I use Bufferapp
How I use Bufferapp Jeff Cutler asked "How can someone get the most out of Bufferapp?" I started and stopped using Buffer two times...
5 Marketing Technology stories you might have missed 12-31-11
Marketing Technology 5 Marketing Technology Stories you might have missed MT5 – #19 Stories this week: Twitter demographics, B2B Marketing in 2012, Social Media in…
5 Marketing Technology stories you might have missed 12-17-11
Marketing Technology 5 Marketing Technology Stories you might have missed MT5 – #17 Stories this week: blog comment platforms, Millennials read!, social sign-on, email and…
5 Marketing Technology stories you might have missed 12-10-11
Marketing Technology 5 Marketing Technology Stories you might have missed MT5 – #16 Stories this week: klout topics, Facebook subscribe, top B2B tactics, gamification and…
Use Site Ranking Engines to Measure Your Blog
Why does it matter? So let's start with "why does this technology stuff matter?" This post covers how to measure your efforts with your blog....
Blog Technology: Platform Reader Poll
Blog Technology A few months ago I surveyed readers to see which blog platforms they use. Picking the right blog platform is a key decision....
5 Marketing Technology stories you might have missed 12-3-11
Marketing Technology 5 Marketing Technology Stories you might have missed MT5 – #15 Stories this week: Email myth busting, web 2.o same as web 1.0,…
Is A Brand Your Friend?
Overheard this week: "Social Media is where brands act like people and people act like brands. People acting like brands Friends can buy you a…
5 Marketing Technology stories you might have missed 11-19-11
MT5 – #13 Here are 5 Marketing Technology stories you might have missed. This week: online ads, mobile payments, ebook publishing and Microsoft toys with...
5 Marketing Technology stories you might have missed 11-12-11
Here are 5 Marketing Technology stories you might have missed. This FREE BEER edition covers: what's next in LBS, people love/hate brands on Social...
5 Marketing Technology stories you might have missed 11-5-11
Here are 5 Marketing Technology stories you might have missed. Hot Topics this week:mobile app dev, GoMo, Mom's rule and integrating email and social. );"...
5 Marketing Technology stories you might have missed 10-29-11
Here are 5 Marketing Technology stories you might have missed. This week: impact of iOS5 on publishers, using email to drive WOM, and a...
Location Based Services Ecosystem | The Big Picture
The graphic below separates LBS data into three buckets: Static / Traditional On The Go – Mobility Analytics & Transactions I like the breakdown because…
In Depth: Location Based Services – Mobile Apps
Location Based Services_Mobile Apps View more documents from Peter Rovick Follow Peter at @SmartphoneTrack
Roamz: where LBS data comes to you
A recently launched app, Roamz, aggregates information from multiple services (roamz, foursquare, facebook, etc ) and let's you know what's going on relative to...
Q&A With The Authors of Location Based Marketing for Dummies
This is an embarrassment of riches. I'm honored to interview the authors of Location Based Marketing for Dummies, Aaron Strout and Mike Schneider. 1. What...
Q&A with John Vajda of Untappd
John Vajda - LBS and craft beer lover. In this month's quest to pull back the covers on Location Based Services, I was lucky enough...
Location Based Services – Every Move You Make
You can tell the infographic is dead because I'm featuring two in a row. I always was a late bloomer. When I reviewed the Pew...