Top

Author Archive | John Refford

TREND: Small is the new Big

Blog post by on March 13, 2014

Although I sat out this year’s SxSW interactive (I miss Austin, but I don’t miss the douchey-narcissism that comes with SxSW), recent news out of Austin caught my eye. A Stanford professor, along with some of her …

Free Twitter Analytics from Followerwonk

Blog post by on February 24, 2014

A quick post about one of my favorite tools, Followerwonk. If you need to find specific types of accounts or analyze followers and follower behavior, you’ll want to check out Followerwonk. Here’s some detail on the two …

Use social automation to serve YOU (not your audience)

Blog post by on November 23, 2013 Editor's Pick

If This Then That Last week I railed against the “Dangers of Marketing Automation.” To provide some balance, I’m following up with my favorite automation tool, IFTTT. If you don’t what IFTTT is, it’s a powerful rules …

The Dangers of Marketing Automation

Blog post by on November 16, 2013

Recently I was on a panel of “The Future of Marketing.” I spoke on the importance of: Analyzing your customer data to identify business opportunities Empowering employees to use social media for relationship building Differentiation by providing …

#ForrForum Day 2 – Embracing Digital Change

Blog post by on November 6, 2013

#ForrForum Day 2 of Forrester’s eBusiness and Strategy Conference continued to focus on the impact of Digital. Bill Doyle opened the day by providing prospective. We Are In The Age of the Customer 1900 – Age of …

#ForrForum Day 1 – Embracing Digital Change

Blog post by on November 5, 2013

#ForrForum Day 1 of Forresters eBusiness & Strategy conference (#forrforum) is focused on helping digital leaders discover strategies and tactics they can bring back to the office to drive progress in their companies objectives. Digital Marketers can …

#ForrForum Customer Obsession

Blog post by on November 4, 2013

#ForrForum Day zero at Forrester’s eBusiness & Business Strategy is focused on customer obsession. What follows is my recap of the Marketing Leadership Board discussions. Customer Obsession We’re entering a customer obsessed Marketing age. But with so …

iamreff’s Law: Organizations can drive innovation!

Blog post by on June 27, 2013

This is a response post to Scott Brinker’s recent post on the gap between how technology changes and how organizations change. Below you see Martec’s Law. Martec’s Law What’s a logarithm, and is Brinker right? Now, first …

Google+ Hits It Stride

Blog post by on June 7, 2013

Still ignoring Google+? It’s time for another look. Google+’s features and user experience have always been great. lately what’s really driving my interest is…well it’s better than the alternatives – the Twitter and Facebook social experience continues …