John Refford
John Refford
Natixis Global Asset Management
John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.
How To Amp Up Your Digital Marketing #CoolTools
The recent MFEA Digital Summit drew digital marketers from the asset management industry. The agenda covered important topics including: Marketing Automation Platforms, Sales Enablement,...
Longer Podcasts Are More Popular
After listening to my favorite podcast, Hardcore History and hearing the host Dan Carlin guest star on Slate’s Political Gabfest, I started thinking about...
TREND: Small is the new Big
Although I sat out this year’s SxSW interactive (I miss Austin, but I don’t miss the douchey-narcissism that comes with SxSW), recent news out...
Free Twitter Analytics from Followerwonk
A quick post about one of my favorite tools, Followerwonk. If you need to find specific types of accounts or analyze followers and follower...
Use social automation to serve YOU (not your audience)
If This Then That Last week I railed against the "Dangers of Marketing Automation." To provide some balance, I'm following up with my favorite automation...
The Dangers of Marketing Automation
Recently I was on a panel of "The Future of Marketing." I spoke on the importance of: Analyzing your customer data to identify business...
#ForrForum Day 2 – Embracing Digital Change
#ForrForum Day 2 of Forrester's eBusiness and Strategy Conference continued to focus on the impact of Digital. Bill Doyle opened the day by providing prospective.…
#ForrForum Day 1 – Embracing Digital Change
#ForrForum Day 1 of Forresters eBusiness & Strategy conference (#forrforum) is focused on helping digital leaders discover strategies and tactics they can bring back to...
#ForrForum Customer Obsession
#ForrForum Day zero at Forrester's eBusiness & Business Strategy is focused on customer obsession. What follows is my recap of the Marketing Leadership Board...
Promote Your Blog Content With This ‘RSS to Email’ Trick
Creating valuable content for your audiences is essential to your content strategy. But just as important is content promotion. You should spend as much...
iamreff’s Law: Organizations can drive innovation!
This is a response post to Scott Brinker's recent post on the gap between how technology changes and how organizations change. Below you...
Google+ Hits It Stride
Still ignoring Google+? It's time for another look. Google+'s features and user experience have always been great. lately what's really driving my interest is…well...
4 Reasons Why Wearable Computers Are OVERHYPED
Ultimate Wearable Computer I'm Sorry If you follow me on twitter or instagram you'll see I share a lot of information pertaining to wearable computers.…
Rudies All Around
My new favorite podcast is Social Pros – "The Show For Real People Doing Real Work In Social Media." A recent episode of this...
Social Business By Design
Everything That Can Be Social, Will Be. Although short, this was a useful outline of what it takes to become a social business. You can...
Get Ready For Wearable Tech.
Get Ready For Wearable Tech. You have a cable management system for your corporate data center servers; I have a cable management system for...
5 Marketing Technology stories you might have missed 12-8-12
Marketing Technology 5 5 Marketing Technology Stories you might have missed MT5 Edition: #65 Stories This Week: Best Apps of '12, Twitter advertising best practices,…
5 Marketing Technology stories you might have missed 12-1-12
Marketing Technology 5 5 Marketing Technology Stories you might have missed Well Movember is over, but it's not too late to make a donation! If…
5 Marketing Technology stories you might have missed 11-24-12
Marketing Technology 5 5 Marketing Technology Stories you might have missed I hate cancer. I bet you do to. This month I'm growing a moustache…
5 Marketing Technology stories you might have missed 11-17-12
5 Marketing Technology Stories you might have missed I hate cancer. I bet you do to. This month I'm growing a moustache as part of...