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Author Archive | Josh Duncan

Keep It Simple, Stupid

Blog post by on August 29, 2011

Last week, our top sales rep told us his secret sauce for repeatedly exceeding his quota. He summarized it as follow: “Look guys, just keep it simple” … Find how who has the money Find out how …

Building The Line

Blog post by on May 31, 2011

It was turning out to be a great year. The product I had planned and launched was hitting the market to fantastic results and the sales team was close to doubling their forecasts. Additionally, the market research …

What is this About?

Blog post by on May 18, 2011

Here’s a deceptively difficult question for you to ponder (inspired by Steven Pressfield’s excellent latest book, “Do the Work“), What is this about? If you are working on developing a new product, can you answer? Can you …

Stop Thinking as a Marketer. Start Thinking as a Publisher.

Blog post by on April 10, 2011

Earlier this week, I attended the Forrester Technology Marketing Executive Council in San Francisco. The purpose of this spring meeting was to discuss some innovative approaches to improve the effectiveness of marketing programs. While many ideas were …

Start with the Customer – The Podcast

Blog post by on March 28, 2011

Welcome to the first episode of the Start with the Customer podcast! I am a big fan of podcasts and have been listening to several for a couple of years now. You just can’t beat the education …

Why HubSpot is Winning

Blog post by on March 9, 2011

Disclaimer: I am a converted HubSpot customer. I use their software to increase the number of inbound warm leads and convert more qualified visitors into sales opportunities. They call it Inbound Marketing. I call it my Life …