Josh Duncan
Josh Duncan
Director of Product Marketing currently working at a software startup. Excited about product marketing, technology, customer experience, and the impact of social media and content marketing.
Keep It Simple, Stupid
Last week, our top sales rep told us his secret sauce for repeatedly exceeding his quota. He summarized it as follow: "Look guys, just...
Building The Line
It was turning out to be a great year. The product I had planned and launched was hitting the market to fantastic results and...
What is this About?
Here's a deceptively difficult question for you to ponder (inspired by Steven Pressfield's excellent latest book, "Do the Work"), What is this about? If you…
What Proven Winners Can Teach You: Marketing Lessons from the Garden
Let me start with a little disclaimer: I am not a gardener and I most likely will never be one. While I do visit Home...
10 Ways to Cultivate Your Community with Jeremy Epstein
In case you were wondering if there was a secret to marketing, there is, and Jeremy Epstein has figured it out. Step 1, never stop...
Stop Thinking as a Marketer. Start Thinking as a Publisher.
Earlier this week, I attended the Forrester Technology Marketing Executive Council in San Francisco. The purpose of this spring meeting was to discuss some...
Start with the Customer – The Podcast
Welcome to the first episode of the Start with the Customer podcast! I am a big fan of podcasts and have been listening to several...
Windows Phone – The Problem with Coming Late to the Party
Trying to launch a product into a well defined marketplace is not an easy endeavor. Thanks to Microsoft, we have a perfect case study...
27 Insights On Social Business – Dachis Group Social Business Summit 2011
Yesterday was the second annual Dachis Group Social Business Summit held in Austin, Texas. The focus of the event was on the opportunities...
Why HubSpot is Winning
Disclaimer: I am a converted HubSpot customer. I use their software to increase the number of inbound warm leads and convert more qualified visitors into...
Hey Startup Marketers, Let’s try not to Suck. OK?
Interesting chain of posts this week. First off, Fred Wilson started it with two provocative articles challenging marketing and its effectivness in startups. Fred...
The Importance Of Owning Your Community
Building a community around your company isn’t an easy challenge but offers the potential of long lasting benefits. I had a chance to...
7 Steps from Ideation to Market Success
I sat down with C.K. Kumar at ProductCamp Austin to hear about his presentation, 7 Steps from Ideation to Market Success. In this...
Sales and Marketing: Till Death Do Us Part
I have recently come across some really good analysis on the alignment gap between sales and marketing. In his article "3 Reasons Your Marketing &...
Startup Marketing Interview with Rocket Watcher April Dunford
If you haven't seen it, April Dunford, who writes on the Rocket Watcher Blog, has been working on a marketing framework for startups. She...
Know Your Customer – Selling Lessons from the Girl Scouts
In honor of all the cookies I have eaten in the last week, here is a little lesson on how to sell like a...
Finding the Voice of the Customer with Jose Briones
One of the toughest challenges of going to a conference is picking which sessions to attend. Usually, there are time slots during the day...
Fab 5 Product Marketing Blogs
I have always enjoyed learning and exploring new ideas. However and for quite a long time, I have found it quite hard to find a...
Harvard Business Review Gone Wrong: When You No Longer Preach What You Teach
Last weekend, while perusing the magazine rack at Barnes and Noble, I noticed that they were now selling full magazine subscriptions to the Harvard...
Business Wisdom from Drug Dealers – Presentation Recap
One of my favorite presentations from the January ProductCamp Austin was given by John Moore. The presentation was provocatively titled, "Business Wisdom from Drug...