Joshua Paul
Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and partners to increase customer retention, sales, and customer satisfaction. With over 13 years of experience running product management and marketing for SaaS companies, Joshua Paul is a popular blogger and speaker on customer management, inbound marketing, and social technology. He blogs at http://blog.socious.com.
With the start of a new year, you probably have an extensive list of goals and to-dos to improve the health and functionality of...
Most companies invest big bucks to build their customer base. Unfortunately, while spending large amounts to acquire new customers, many organizations often make the...
A few years ago, I penned what I believe is still one of the most concise and clear definitions of social business: While the original...
By now, you’re well aware how important ongoing engagement is to the success of your online customer or member community. Without active conversations in...
Launching a private online community for customers, members, employees, or partners is a big undertaking and you want to make sure all your hard...
It’s no secret that Socious runs many of its marketing programs and blog on the HubSpot platform. We use their marketing and sales tools...
At this point, you’re probably tired of hearing about inbound strategies. However, there’s a reason inbound marketing, sales, and customer communication has changed the...
In most cases, when businesses start down the path toward creating an online customer community, they’re doing it for the first time. Compared to...
A lot of factors go into keeping your customers. Especially in the case of B2B companies, customer retention can be a complex challenge. However,...
Customer experience. It’s the new buzzword on the tip of everyone’s tongue—and not without good reason. The Customers 2020 Report claims that by the year...
By now, you know how importantcustomer retention can be to the future of your business. You know that acquiring new customers costs five times...
The foundation of your online customer community is value. It is the value of the information, discussions, and connections that turn an initial visit...
When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that...
People have lots of outlets and opportunities to “talk” online. There’s no shortage of large social networks out there to soak up their attention....
If your branded online community is like most others out there, the majority of your members probably don’t check it every day. Unlike their...
There are a host of reasons why members join private online communities. They’re likely looking to capitalize on a specific value proposition that your...
It’s hard not to get caught up in an international event like the World Cup. There’s an innate sense of camaraderie that seems inevitable...
Social networks, social business, social media, social strategy, and social communities. After a while these terms become blended within an organization, especially for those...
The information age has changed a lot about the way we do things. Companies are marketing products differently, consumers are shopping for those solutions...
Building community online can have a big impact on your ability to maintain strong relationships with customers or members. Your organization can then leverage...