Jonathan Narducci

Wasting Time and Delivering a Hit on “Trust”

It's spring, and now is the time for the lawn service companies to line up customers so they can plan their season's work and...

De-motivating Self-Motivation

Most management techniques include motivation methods and mechanisms, proselytized by training gurus and motivational speakers who tell us that in order to get the...

Making a Case for “Overhead”

Have you ever had to wait in an extraordinarily long line to make a purchase while there were unmanned purchase stations? How about...

The Misconceptions That Take the Value Out of “Value Proposition”

While there's a good deal written about how to create a good value proposition, businesses' embrace of the concept seems to be lukewarm at...

Can “Management” Hinder Centricity Progress? Do Words Matter?

Why have I been reading lately that while customer centric behavior is increasing in companies, it's still more of an inside-out process than outside-in?...

Empowerment Principles

"Empowerment" is one business capability needed for successfully executing customer focused strategies. If properly defined and implemented, it enables company personnel to take...

Non-Product Innovation Opportunities? Ask Non-Product Questions for the Insight!

Companies spend a lot of time and money collecting, managing, analyzing, creating knowledge and applying data collected from customers, which is good news. ...

Loyal Customers or Valuable Customers?

What would you rather have, loyal customers or successful customers? Which group would be more valuable to your company? These questions are...

New Posts