Jon Miller
Jon leads strategy and execution for all aspects of marketing at Marketo and is a key architect of Marketo's hyper-efficient revenue engine (powered by Marketo's solutions, of course). In 21, he was named a Top 1 CMO for companies under $25 million revenue by The CMO Institute.
I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Yes, I know, real “profound”. But jokes aside, when…
Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing...
I come to my career in marketing by way of a degree in Physics. In college, I spent my summers researching fusion at Lawrence...
Knowing who your customers are is great, but knowing how they behave is even better. Their personas and demographics tell you what they might...
Most companies focus their time and energy on building their email marketing list – as well they should. But it's not enough just to...
Marketo's email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the...
There are legal definitions of spam — in the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM...
One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Following generic "best practices" or fixed...
If the prognosticators are right, we've moved from a manufacturing economy to an experience economy. Today, businesses have to create amazing, memorable experiences, rather...
This is the 1,000th post to Marketo's blog. It seems fitting to commemorate the occasion by revisiting our very first post, "Modern B2B...
By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to...
The Marketo Marketing Blog has long been one of Marketo's most important and valuable marketing strategies. We started writing it in 2006 (here's the...
Marketo's Definitive Guide to Lead Scoring defines lead scoring as a "shared sales and marketing methodology for ranking leads in order to determine their...
Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps...
Modern marketing in the digital age is not just about numbers and processes. Buyers, (even those empowered by easy access to information) are...
Every business is on a journey to grow and increase revenue. But in order to achieve these goals along the way, you need to...
The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February…
Creating great content is only part of the content marketer's challenge. Once you've become a frequent publisher of content, you still need people to...
Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process....
So you've decided to buy a marketing automation solution. Now you need to select the right vendor for your company. Of course, we think Marketo...