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John Staples

John Staples
John is an industry thought leader with more than 25 years of business experience, including B-to-B field sales, sales management, and sales operations. John has delivered results for companies such as: ConocoPhillips, Ryder, Tekelec, Telcordia Technologies, United Site Services, Sparta Systems and others.

Escape Content Chaos: Simple Content Marketing Tips You Can Use Immediately

Today’s ever-changing buyer makes it difficult for marketers to develop, manage, and distribute content effectively. Yet, content is critical to your success. How can...

An Expert’s View on Social Selling

We all know buyer behavior has changed. But, have you changed with it? Click here to watch our interview with Jill Rowley, a social...

Your 6 Step Guide to Making Your Number in 2016

The research we conducted for our 2016 annual report resulted in an undeniable verdict. Strategic alignment is the only way to systematize revenue growth. In past weeks we’ve...

How to Escape the VP of Sales Hamster Wheel

The first six months are history. You have to finish the year with a win. Now the madness is ratcheting up and the coming...

Enablement Content Is An Investment. Make It Pay Off Sooner

Providing Sales with enablement content is a sizeable investment. It is also a significant part of a marketing budget. Is your sales team using...

Are You Scaring Away Your Best Prospects?

You’ve got a winner of a product. It’s priced right. Prospects are qualified and interested. But reps are losing deals because your sales process...

Measuring the Success of Sales Compensation Plans

You are the senior HR leader.  You paid a million more in commissions last year than the year before, yet your revenue was flat....

How to Inspect the Big Deals to Make Q1

Your quarter and year are made or missed based on those few big deals. You can close everything, but miss a few big deals...

Sales and Marketing Automation Technology Implementation Best Practices

Implementing new technology in the workplace is stressful often resulting in productivity issues.However, many complications can be avoided if you take the proper steps.To smoothly...

Why Don’t We Just Cut the Marketing Budget?

Company leaders from sales, operations and finance underestimate the amount of work required by marketing. The work required to execute at a high level...

Are You Falling Behind on Your B2B Strategy?

According to the Business Marketing Association (BMA), B2B social is critical to reach the New buyer. Does your marketing strategy include a B2B social...

Can You Afford a Marketing Budget Cut?

Your marketing budget has been cut or you’re preparing for the annual budgeting process. You can’t work on everything. How do you determine where...

CMO: Can You Rely on Sales for the New Product Release?

Timing and preparation for new product releases is everything. Your 2014 number requires net new revenue from new product launches. A poor launch will...

Top 5 Priorities for CMO – CSO Alignment

Sales leaders carry a Number. Marketing typically does not. In those companies where marketing carries a number, we see greater alignment. And measurably better...

CMO: Why Don’t Your Prospects Care?

You're asking yourself "Why aren't my prospects responding to my campaigns?" or "Why isn't my customer count growing?" The warnings are clear; lack of...

CMO: Is Your 2014 Marketing Plan Obsolete?

As CMO, you're constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to…

CMO: Sales People are Cavemen

Your world-class marketing machine is not delivering the return on the investment. The marketing lead conversion rate is not even close to a 30%...

CMO: You’re Killing the Sales Team’s Selling Time!

Let's recap the time you have sucked out of the sales rep's day. Perhaps you implemented a new CRM, Marketing Automation or Enterprise based...

CMO: Are you going to have a job in 2014

You're completing 2013 and building your marketing strategy for 2014. Perhaps you're beginning to roll out marketing automation or some form of company-wide communication...

Top 10 Priorities for the Newly Hired CMO

Your marketing strategy is not just about making the number this year. Great CMO's set a strategy to make the number in 2014 and...

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