John Staples
John is an industry thought leader with more than 25 years of business experience, including B-to-B field sales, sales management, and sales operations. John has delivered results for companies such as: ConocoPhillips, Ryder, Tekelec, Telcordia Technologies, United Site Services, Sparta Systems and others.
Today’s ever-changing buyer makes it difficult for marketers to develop, manage, and distribute content effectively. Yet, content is critical to your success. How can...
We all know buyer behavior has changed. But, have you changed with it? Click here to watch our interview with Jill Rowley, a social...
The research we conducted for our 2016 annual report resulted in an undeniable verdict. Strategic alignment is the only way to systematize revenue growth. In past weeks we’ve...
The first six months are history. You have to finish the year with a win. Now the madness is ratcheting up and the coming...
Providing Sales with enablement content is a sizeable investment. It is also a significant part of a marketing budget. Is your sales team using...
You’ve got a winner of a product. It’s priced right. Prospects are qualified and interested. But reps are losing deals because your sales process...
You are the senior HR leader. You paid a million more in commissions last year than the year before, yet your revenue was flat....
Your quarter and year are made or missed based on those few big deals. You can close everything, but miss a few big deals...
Implementing new technology in the workplace is stressful often resulting in productivity issues.However, many complications can be avoided if you take the proper steps.To smoothly...
Company leaders from sales, operations and finance underestimate the amount of work required by marketing. The work required to execute at a high level...
According to the Business Marketing Association (BMA), B2B social is critical to reach the New buyer. Does your marketing strategy include a B2B social...
Your marketing budget has been cut or you’re preparing for the annual budgeting process. You can’t work on everything. How do you determine where...
Timing and preparation for new product releases is everything. Your 2014 number requires net new revenue from new product launches. A poor launch will...
Sales leaders carry a Number. Marketing typically does not. In those companies where marketing carries a number, we see greater alignment. And measurably better...
You're asking yourself "Why aren't my prospects responding to my campaigns?" or "Why isn't my customer count growing?" The warnings are clear; lack of...
As CMO, you're constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to…
Your world-class marketing machine is not delivering the return on the investment. The marketing lead conversion rate is not even close to a 30%...
Let's recap the time you have sucked out of the sales rep's day. Perhaps you implemented a new CRM, Marketing Automation or Enterprise based...
You're completing 2013 and building your marketing strategy for 2014. Perhaps you're beginning to roll out marketing automation or some form of company-wide communication...
Your marketing strategy is not just about making the number this year. Great CMO's set a strategy to make the number in 2014 and...