John Hallward
John Hallward
John leads the global innovation for Ipsos-ASI, and is a member of the ASI Board. He is author of "Gimme! The Human Nature of Successful Marketing" and winner of the ARF "Great Minds Award" for innovation ( NY, 2008). John started at P&G, and was a founder of Tandemar Research (1986) which was bought by Ipsos in 2000.
Is Your Brand Truly Consumer-Centric?
"Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about....