John Ryan
John Ryan
Speaker, Author, Marketing, Corporate Communications and Business Development Leader with over 25 years experience in US and international markets. Former Director at Webtrends, VP of Marketing at Tivoli/IBM and VP of Marketing at Siemens. Has helped many start ups and companies who want to go through marketing transformation. Author of the book, "Buyer Steps" in 2011 which is a buyer-centric view of the revenue growth effort.
Fish Where the Fish Are: Content Distribution on Partner Sites
How well have you planned your content distribution on partner sites to help buyers? You have to fish where the fish are and often it...
CMOs: Your Website Can Be the Silent Killer of Your Job
Why Your Job is at Stake As the head of marketing, your most important internal client is the CEO. It is often said that...
The Secret Sauce to Inspire the Buyer to Learn More
Time is an asset we cannot get back and buyers know this. The quality and speed in which providers can move buyers from...
10 Ways to Keep Your Marketing Leadership Job
Chief Marketing Officers and Marketing Vice Presidents are too often blamed for what is a more systemic problem in their organization. Many will...
B2B Marketers Topic: Is Your Marketing Aligned to Today’s Buyers?
This is the first of a series of articles written from my book Buyer Steps. I am exposing my book one topic at...
Buyers Rule – Target These 3 Areas to Get in Sync
Many providers are still relying on their company's viewpoint for their marketing. Since buyers can instantly share information in the 21st century, it...
Marketing and Sales – Jobs People Hate?
I saw this morning that CNBC had a slideshow on Jobs People Hate. Marketing was mentioned as no. 10, indirectly mentioned as Product...
The Burning Platform Buyer and the Big Bang
At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action. Their platform...
If a Provider doesn’t have a CRM solution, I am not your Customer
About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer. Even as we sat in the store and...
Stories make it easy for all Employees to be Marketers
It is the provider’s marketing leadership that is charged with helping buyers go through their steps. But the big cultural shift is when everyone...
The Popular Myth of Big Companies and Innovation
I've read a lot of material lately about innovation. There are a number of people who characterize big companies as the following: BureaucraticCorruptSlowBoringVast wastelands of...
FeedMagnet – Pragmatic Social Marketing on Display
Social media can be a vexing component of the overall marketing effort. On one hand, hundreds of millions of people use it. On...
Epic Advice for the Millennial Job Seeker
Nothing is always true when it comes to people. Admittedly, the representation here of a Millennial candidate and Boomer takes a bit of a...